Whether it’s the salsa dancer or the poo, the heart-eyed face or the thumbs up, most of us are now used to adding emojis to our tweets from our keypads on our phones. But Twitter’s newest release means you can now add emoji stickers right on top of the images in your post!
Costumes, Sweets and Symbols: Twitter #Stickers Are Launched
You can now decorate your photos to your heart’s content as Twitter has official rolled out stickers across the globe. This new feature was first announced two months ago and has since been rolled out to millions of mobile app users.
Select from fancy dress costumes and sweet treats, to national flags and basic symbols to adorn your images in any way you wish.
Simply click on the smiley face when uploading an image to a tweet, scroll to find your chosen emoji and select. You can then move, resize and rotate the emoji with a touch of your finger.
Once posted, these stickers will then work as a visual hashtag, linking tweets and users who have used the emojis.
What About Promoted Stickers?
Naturally, many big brands were excited about the opportunity to launch their very own range of Twitter stickers and Pepsi has been made the first official business to do so.
The soft drink brand will see its 50 #PepsiMoji stickers rolled out across 10 countries as part of its ‘Say it with Pepsi’ campaign.
Twitter’s announcement said:
‘Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.’
Are Stickers Too Much Too Soon?
After the discovery of this new addition, we began exploring the options available to us immediately and soon settled on some apt tech-related stickers. And many others have openly spoken about the possible ad revenue this could bring.
— Liberty Marketing (@LibertyOnlineUK) August 17, 2016
But for some, this came as a stark reminder of Twitter’s previous development announcements that many are yet to see come into fruition. In May, the social giant announced that it would stop counting links and images in its 140-character count, yet the vast majority of users have seen no change yet.
Other improvements such as being able to edit tweets and tackle the number of trolls using the platform have also been requested by thousands of users since Twitter’s invention in 2006.
So, will promoted Twitter stickers take off? Well, since the initial announcement two months ago we haven’t seen anyone use them. However, with a big push from a major brand, this new feature has the potential to do as well as its competition, Snapchat stickers. Watch this space.