The phrase “new normal” is becoming somewhat of a cliché. For marketers, at least, everything has not changed – we still need to get the right message to the right person at the right time, but marketers should always be looking at ways to shake things up with new tactics and strategies, and not just when we’re forced to by a global health crisis.
In our Social & Video Marketing Spotlight webinar yesterday, our speakers gave some tips on how to keep your social media and video content fresh and engaging. Read on for a summary of the presentations.
How to Deliver an Awesome Virtual Event
Sarah Platt, Director & Co-founder of Kinura, has been working on livestream productions and online events for over 15 years. Kinura provides livestream production services on location or in the studio, providing technical know-how and expertise for clients. They also help support their host and presenters. In this talk, Sarah explains how Kinura have pulled together a few different projects during lockdown, and gives some useful advice for your own projects and campaigns.
Lockdown LOLs and Learnings
David Levin, Co-founder & Creative Director at That Lot, talks about lockdown as a golden age for content. He discusses some examples of brilliant, creative content that’s been produced during lockdown, and some learnings that we can all take from it.
How to Create a Winning Video Marketing Strategy