In today’s digital age, establishing a strong online presence and connecting with customers through purpose-driven content are essential components of building a successful brand. As a digital marketer, you’re probably familiar with the numerous advantages of content marketing, but convincing executives to support your content strategy can be a significant hurdle, particularly in larger organisations.
Whether you’re well-versed in content marketing or just starting out, you’re likely seeking to build a persuasive business case for implementing a content marketing strategy for your brand. When gaining senior management’s buy-in and demonstrating the value of a well-executed content marketing plan, you need to emphasise the long-term benefits of content marketing and really hone in on how it can bring value to your business.
To assist you in crafting a compelling pitch, we’ve simplified the key components of a strong business case for content marketing, which will enable you to present your proposal to the board with confidence and convince them of the merits of your content marketing plan.
Read our guide to building an irresistible business case for content marketing to find out how to get executive buy-in for your content ambitions. Benefit from insights on the nine most important elements of a content marketing business case, as well as exclusive examples and case studies you can use to help convince those tricky stakeholders!
Our Content Manager, Sophie Mizrachi, comments:
“When it comes to seeing results from your content marketing efforts, stakeholders typically seek instant gratification. However, that’s not always how it works, or what will reap the most rewards in the long run.
Whether you’re looking to increase brand awareness, drive online traffic, boost engagement, nurture leads, or even make more sales, content marketing can help get you there. In fact, content is a powerful tool that can help you achieve a number of ambitious goals, but the key is to stick with it to see sustainable online growth.
That’s not to say you can’t generate some epic quick wins, like an influx of traffic, a viral post that sky-rockets engagement or immediate sales. However, the real value comes from building trust with customers, boosting your online visibility, and establishing your brand as a market leader. This is what will set you up for success.
Ultimately, no one is going to buy from a brand they’ve never heard of, or that they don’t trust, which means you need all of this if you’re serious about growing your brand. So, when pitching content marketing to your executives, it’s imperative that you communicate the long-term results of content marketing and the true value it can bring to your business, in addition to ROI.”