Gareth Morgan, Managing Director at Liberty Marketing, speaks at the Figaro Digital Marketing Conference in London on 26 November 2015. We put five quick questions to Gareth
What will you be discussing at the Figaro Digital Marketing Conference?
I will be talking about the latest and greatest in pay-per-click advertising and how brands can use more advanced techniques and the latest features to really stand out and generate great ROI. PPC has been getting a lot more expensive and in many markets, if you aren’t adopting the right strategies and tactics, then you have no hope of competing.
We’re impatient! Can you give us one takeaway from your presentation now?
Remarketing still isn’t being used by most advertisers, yet people on remarketing lists convert at nearly double the rate of those that haven’t been on your site before.
If money and technology were no object, what one thing would most improve your life as a digital marketer?
Solid attribution of offline sales so we can see where/when they were influenced by online activity. Many clients offering services or B2B products struggle to see the whole impact of search and social campaigns, as when someone leaves their laptop and calls their sales teams it’s hard to track properly all the time.
Any other thoughts on the issues likely to drive your digital sector in 2016?
Bing look to be putting quite a bit of time and effort into improving their PPC ads, so expect to see more Bing users buying your products next year.