Preview: What’s Happening At The Figaro Digital Marketing Conference?

by Georgia Sanders

The Autumn Figaro Digital Marketing Conference is happening tomorrow! We’ve hand-selected the very best speakers to bring you up-to-date insights across the four key pillars that comprise the theme of the event: Discovery, Engagement, Experience and Loyalty.

Get to know some of our speakers:

Andrea Grimandi, Executive Marketing Director, Unilever UK & Ireland

Bringing a plethora of experience, tips and tricks to our Keynote Panel (alongside Graham MacFayden, The British Library; Anna Whitehouse, Mother Pukka; and Sanjeevan Bala, Channel 4), Andrea Grimandi will be sharing his insights from working with brands such as Pot Noodle, Marmite, Knorr, Colman’s and Bovril – including the Pot Noodle brand relaunch. Our panel will be discussing the age of customer-centricity, and exploring 2017 goals of customer acquisition. With so many new digital marketing platforms entering the scene, how can brands identify the best way to cut through the noise and reach potential customers? How is brand personality important in the digital world? We’ll be finding out!


Steve Kato-Spyrou, UX Architect & Researcher, John Lewis

Having designed components for John Lewis and, Steve has created a consistent customer experience to drive production efficiencies. His passion is keeping customers at the centre of his work, whilst creating a structured way to brainstorm ideas. He’ll be giving a presentation at the conference discussing the nuts and bolts of user experience research, exploring the best way to plan, execute and report UX testing projects. Pop along to see how to significantly improve customer satisfaction, retention, and ultimately your bottom line.


Lisa De Bonis, Executive Digital Director, Havas

Lisa De Bonis joined digital creative start up Work Club as Strategy Partner in 2007. Over the following 8 years, she was instrumental in driving the agency’s growth and creative reputation by working closely with clients ranging from Nokia, PZ Cussons and Alfa Romeo to Kraft (Mondelez) and Sony Music. In 2014, Work Club became part of Havas London and since then Lisa has been focused on integrating digital thinking and culture across the agency in order to deliver modern, effective marketing ideas that drive client growth. Catch her presentation on AI and the US election on the day!

Havas worked with ITV News to create Eagle AI, an AI bot which accurately predicted the US election result – check it out!


Katy Ingram, Head of Marketing, Feather & Black

As head of marketing at Feather and Black, Katy is responsible for all aspects of the multi-channel customer journey – digital, direct and retail marketing.  This year the brand has relaunched the website and fabric swatch service, introduced range cards in store and invested significantly in display & re-targeting to drive more qualified leads. Katy is also co-chair on the Multi-Channel Council for the Direct Commerce, a not for profit organisation which supports multi-channel retailers. She’ll be speaking on our Brand Panel, bringing a wealth of experience to the discussion on customer-centricity in multi-channel marketing campaigns.

Figaro Digital spoke to Katy Ingram about the importance of retention and acquisition through SEO. Read the interview!


These thought-leaders will join our line-up of expert speakers at the Digital Marketing Conference on November 30 – Get Your Tickets Now