Has Google Search Been Trumped? Election Day 2016

by Figaro Digital

While much of the world slept, this morning it was revealed that Donald John Trump had fought off stiff opposition from Hillary Clinton to be named the 45th President of the United States. Then while half the US partied into the wee hours and half tried to drown their sorrows before bed, Figaro Digital’s partner agency Liberty Marketing started Googling.
Well, looking at Google Trends to be exact. You can read all about their major findings on what American’s were searching for in the run up to, during and after the election results here, or take a look at a few of the highlights below.

What Were American’s Searching During the 2016 Election?

Immigration has been a hot topic in the last 24 hours, as many people who were unhappy with the result of the election vote decided they could not live in a country run by The Apprentice star. Unsurprisingly, there was considerable interest in searches for English speaking nations.
The US’ neighbour Canada could be seeing an influx of people soon. There have even been rumours that the Canadian immigration website crashed as it experienced unprecedented levels of traffic.


Then, further afield, there is Australia which has also been a hot topic in the last day or so.


Lastly, despite our own voting controversy in recent months, Google has reported a considerable increase in searches from US users who are now considering making the move across the pond.


Many people also turned to looking up terms that have been used to describe and also insult the new president in the lead up to the election results.



Then last but not least, others were thinking of something a little more extreme for the future president.


What Were You Searching in the Run Up and After?

What sort of things have you been searching for in the last 24 hours? Have you got a corker that you’re sure will have sky-rocketed in use? Then let us know what it is and we may add it to this list.

Please note: These graphs simply show trends, not search volumes. These trends show the popularity of these search terms or similar during the selected time period.