People who work in the financial services industry know better than most the impact that rules and regulations can have on what’s possible in marketing. This can make it difficult to stand out from the crowd, but that doesn’t mean that we can’t be creative when it comes to marketing in this sector.
In our Financial Services Spotlight on 8 April, expert speakers shared their insights into how marketers in the financial services world can up their marketing game without being punished by regulators. Read on for a summary of the presentations.
Digital PR That Drives Real Business Value
David White, Content Marketing Director at connective3, explains how digital PR can be much more than the number of links that people see, and how it can impact businesses for the better.
Building and Maintaining Consumer Trust with Video
Jon Mowat, Managing Director at Hurricane, focuses on how financial brands can use video to build trust with consumers, how to plan long term, and how all of that can be done in a highly regulated world.
Cutting Through the Noise: Using Game Mechanics to Get, Keep, and Grow Customers in Financial Services
Richard Robinson, General Manager at LeadFamly, provides a glimpse into what game mechanics are, how they can be used, and the benefits you can drive from them, as well as some additional inspiration to take back to the office.