March 1, 2022

Financial Services: Digital Marketing Spotlight Roundup 24 February 2022

On 24 February, nearly two years after our last in person spotlight event, brand marketers from the financial services sector joined us for a morning of thought-leadership presentations, insightful roundtable discussions, and networking over some tea and sandwiches! Read on for a summary of the talks.

How Uniting a Business around Customer Experience Delivers Exponential Gains

Peter Paterson, Managing Director at Paragon DCX, shares their research from over 200 CX professionals and real world examples for tackling customer experience challenges within the financial services sector, no matter how big or small, with a proven methodology to help businesses deliver joined up digital customer experiences that count.



How to Run Digital PR Campaigns for Regulated Businesses

Over the past two years, demand for PR and digital PR services has erupted. With increased competition for exposure and PR results, many regulated businesses are now having to review their PR strategy to ensure their brand gets the publicity required to keep up with the competition. With regulations changing continually, David White, Content Marketing Director at connective3, details how to implement processes and create media stories that allow you to get your brand in the media in a way that suits customers and regulators.



Improve Performance in a Video-first World

Video is the single biggest tool that financial services marketing teams have to change consumer behaviour. In this session, Jon Mowat, Managing Director at Hurricane, looks at key steps that the sector can take when planning and producing content to ensure maximum performance. He explores models that help you understand and plan video across your marketing plan and deep dives into a case study that shows how to get the best performance from the stories you tell.



How Brand Consistency Builds Trust in the Financial Sector

Brand consistency goes far beyond using the correct colour references and logo variation when producing multi-channel communications. As digital engagement becomes even more important to the finance industry, Jonny Allbut, Head of Product at Illustrate, examines how a different approach is needed to rise to the challenge and build trust in your brand.



Join us on 6 April for our Digital Marketing Summit at the London Marriott Hotel Regents Park. Register here or email Eleanor Pyne for more information.