Figaro Digital Marketing Summit Roundup: 27-28 January 2021 (Part Two)

by Eleanor Pyne Figaro Digital

The second instalment of our Roundup includes presentations from Day Two of our Digital Marketing Summit, focusing on digital channels such as video marketing, translation, localisation, lead generation, mobile apps, eCommerce, CRO, web build, and more. You can find Part One here.

Predicting Digital Performance in Uncertain Times

It’s fair to say 2020 was a really challenging year for many businesses. As we look forward to 2021, many of the same conditions are there, so having a good idea about what your company’s digital performance is likely to be is going to give you some good insights and data from a planning perspective. Paul Honey, Managing Director of Strange, provides some simple, practical advice from tool sets and approaches that you can use from a modelling perspective.



How to Create a Winning Video Marketing Strategy

Eighty per cent of consumers now watch more videos than they did before coronavirus. In 2019, the average person watched 84 minutes of video, and this has now shot up to over 100 minutes per day. So video is becoming more important than ever, and every brand is thinking about how to fit it into their activity. To help you get the most out of video, Jon Mowat, Managing Director of Hurricane, discusses why video works, the power of emotion, models to understand video, video in the time of COVID, and finishes with a look at his video marketing planner.



Localising Quality Content – Faster: How Global Brands Are Applying the Latest Innovation in Language Technology

Neil Campbell, Global Director, Sales and Marketing at Lingo24, gives some practical advice on how you can do better when it comes to working with multiple languages. He also gives some case studies to help bring these tips to life.



Beat Your 2021 Targets with Proven Conversion Optimisation Techniques

Lydia Wright, Head of Conversion Rate Optimisation at Somebody Digital, shares three principles that you can start applying to your own website to improve your conversion rate immediately by digging into your data.



Moving Your Website from Good to Great: The 20 Things Every Marketer Needs from Their Website

Of the top 100,000 websites in the world in terms of traffic, 45 per cent of those use the WordPress platform. Scott Jones, Founder and Managing Director at Illustrate Digital, explores the top 20 things that every marketer needs to have, or should benefit from, when it comes to their content management platform.



How Do You Create Digital Experiences to Engage the Nation?

Greig Johnston, CEO of Vidatec, talks about their experience of delivering digital experiences to engage the nation, and aims to help us understand a little bit more about what we might need to think about when considering a digital experience to engage customers, communities, and users.