As a new year begins and our Digital Marketing Summit approaches on 27 January, we thought it would be a good time to reflect on our last summit, which took place in October last year. Here, we take a look at the second half of presentations from the day. Click here for Part One of the Roundup. You can also register for our next summit here.
Say Hello to the Future of Omnichannel Engagement
A number of futurologists are saying that the way that omnichannel is going to work is going to be dramatically different from today. Yes, we are seeing the rise of eCommerce – in the last 12 months in the UK, eCommerce sales have risen by 46.4 per cent. But what the futurologists are saying is that things are actually going to start to get to more “phygital” – not physical or digital, but a mix of both. However, are we ready for that? Richard Robinson, General Manager of Leadfamly, talks about how we can understand, engage, and interact with our customers to keep up with the evolving omnichannel experience.
D2C Growth vs. Data Decline: What To Do For 2022?
As we all know, eCommerce has been growing exponentially, especially since the pandemic started. That also means that retail has taken a hit, and although it’s not suffered as much as people would have predicted, it’s clear that customer habits have shifted – a lot of people who didn’t buy online before are doing it now, but the connections that consumers are having with brands are much closer than they used to be, creating new opportunities. Gilbert Corrales, CEO & C0-founder of Leaf, explains how to prepare and transition your marketing in 2022.
Why Schema Needs to Be Part of Your Digital Marketing Strategy
Beth Barnham, Technical SEO Specialist at Liberty Marketing, gives us an introduction to Schema. She explains how it appears in search engine results pages and how those featured snippets look, as well as how to use it in your digital strategy, and what we can learn for digital as marketers.
Customer Understanding Is Vital to an Enhanced Customer Experience
Ricardas Montvila, VP, Global Strategy at Mapp Digital, explores how you can start leveraging customer understanding and insights to fuel customer experience strategies. He also explores what exceptional customer service actually means, using research that Mapp undertook in collaboration Forrester, looking at the very basics of what actually works when it comes to additional transformation and improving customer experience strategies.
AI in Marketing Masterclass
Tom Rigden, Commercial Director at Jaywing, and Mike Weir, Head of Behavioural Research at Jaywing, address the elephant in the room: AI. It’s a pretty huge buzz word that is well utilised with all sorts of products and services. Almost every agency badges themselves with data science and AI, and it can spoil the party. Jaywing’s point of view is that AI actually has a really valuable place for marketeers, and if you apply it right and understand the right techniques, you can really go a long way with it. Tom and Mike talk about the practical application of AI, and how it can bear relevance to what you do in your marketing.
Where Your Video Strategy Is Going Wrong and How To Fix It Immediately
Many videos out there on the internet achieve nothing. Ultimately, brands can spend a huge amount of money on creative, pontificating over graphics and the like, just to stick a video on the internet and get no actual ROI for all that energy and money that the organisation has invested. Jeremy Stinton, Head of UK at TwentyThree, shares some steps on how you can improve your video marketing strategy.