Picking up where we left off in part one, we examine the rest of the day’s presentations that took place at our digital marketing summit. Don’t forget to continue the conversation on Twitter at @Figaro_Digital. If you missed the Summit this time round then never fear! You can buy tickets here to attend our next big event, the Figaro Digital Marketing Summer Conference, taking place on 12 July 2018 at The Royal College Of Physicians, Regents Park.

Digital Performance – Keep It Simple, Stupid

Chris Rowett, Performance Director, and Matt Kwiecinski, Managing Director at Journey Further. There’s so much we could talk about today, from artificial intelligence to human driven personalisation. But in all these years of working in digital, we’ve learned it’s best just to keep things simple – to behave according to a clear set of values. Join us as we explain how this simple but powerful approach can help you drive digital performance.

View Matt and Chris’ presentation here.

More Than Just Changing Button Colours: Integrating CRO Into Your Wider Strategy

How much attention does your company pay to CRO? With only 50 per cent of businesses viewing CRO as a vital aspect of their strategy, few are exploiting the opportunities available from the data and insights that can be gained from this key metric. In this presentation Emma Travis, Head of CRO at Epiphany, will uncover how to get the most out of your CRO efforts, using real-life examples to illustrate how it can transform your business.

View Emma’s presentation here.

The Top 6 Problems With The Digital Media Industry Today

Andy Atalla – founder of the digital acquisition agency, atom42, delivers a candid presentation based on his 18 years of experience in the industry. Andy will cover the common pitfalls that are limiting client progress in today’s digital marketing industry, with practical advice on how you can help your organisation avoid these mistakes.

View Andy’s presentation here.

Human Driven Personalisation Doesn’t Scale

Andy Phillips, Communications Director at Emarsys delivers a presentation on the narrowing gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?

View Andy’s presentation here.

Using Messenger Marketing (Not Just Chatbots) To Acquire, Convert, And Engage

While Chatbots are becoming more widely used, messenger marketing through apps such as WhatsApp and Facebook messenger is much less common. With the use of messenger apps growing nearly 400% in 2016 alone, isn’t it about time we placed more focus on this area of messenger marketing? Co-founder of Rixxo, Richard Gee, shares a simple framework for those looking to harness the power of Messenger, with a host of tips to give marketers the best chance of generating ROI from this rapidly emerging channel.

View Richard’s presentation here.

If you missed the Summit this time round then never fear! You can buy tickets here to attend our next big event, the Figaro Digital Marketing Summer Conference, taking place on 12 July 2018 at The Royal College Of Physicians, Regents Park.