Figaro Digital Marketing Conference 17 July 2014: The Interviews

by Jessica Ramesh


In-depth interviews and quickfire Q&As with some of the speakers at the Figaro Digital Marketing Conference, which took place on 17 July 2014


Mark Beckwith, Head of Database Marketing at Financial Times: Keeping Your Audience Engaged in 2014

Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4: From Broadcast to One-to-one Digital Relationships

Davina Dunlea, MD at Chalk Social: Warehouse’s ‘Style Me if you Can’: Repositioning a Brand in the Programmatic Era

Pete Markey, CMO at the Post Office: The Post Office in the Digital Age: How Digital is Helping to Transform the Customer Experience

Alan Walsh, Global Marketing Director, American Express, ATM Team: Case Study: The American Express ATM Locator

Sophie Crosby, VP Insight at Ticketmaster: Ticketmaster’s Big Data Journey

Rakesh Patel, Digital Sales Director at Auto Trader: Auto Trader’s Journey to Become a Fully Digital Business

Simon Miles, Digital Director at Coca-Cola Enterprises: Manage the Present and Invent the Future

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21s Speakers

21 slides, 21 seconds each – Figaro Digital’s quick-fire presentation format compresses the meatiest digital insight into bite-sized chunks of marketing goodness.

Howard Scott, Head of Digital at National Trust: The Future of Mobile

Gareth Morgan, Managing Director at Liberty Marketing: Troubleshooting Your SEO and PPC – 20 Tips to Boost Search Engine ROI

Kristine Berry-Trow, Strategic Accounts Director at Capita Translation and Interpreting: The Value of Language in Ecommerce

Jennifer Watkiss, Head of Marketing Communications at Adestra: 15 Easy Things to Test for Better Email Marketing Results

Anders Rave, Director of Analytics EMEA at Essence: Programmatic Optimisation of the Conversion Funnel

James Kirkham, Global Head of Mobile and Social at Leo Burnett Worldwide: How to Remain Creative in a Post-‘Always On’ World

Emma Watkins, Senior Marketing Executive at IOP Publishing: Think You’re Too Boring for Twitter? Think Again