Figaro Digital Marketing Conference – 16 July 2015: Preview

by Jessica Ramesh

We hear from some of the speakers at the July 2015 Figaro Digital Marketing Conference

Chris Mellish, Partner at Black Book London
Chris Mellish tells us why the secret to transforming your business in the digital age is grounded in customer experience and satisfaction.

Jamie Brighton, Strategic Marketing EMEA at Adobe Marketing Cloud
Jamie Brighton hosts Adobe’s ‘Marketing Beyond Marketing’ track. He explains why customer experience is increasingly synonymous with your brand.

Telling the Long-Tale: What Brands Can Learn from Broadcasters
Red Bee’s Head of Content Strategy Kath Hipwell will discuss social video at the conference. We hear from Red Bee’s Michael Reeves about the lessons brands can take from professional storytellers and how those lessons were implemented in Red Bee’s work with Halfords ‘Bike Whisperer’ video campaign.


Great British Chefs: Silver Screen Cuisine
With a social media following of 1.3 million, Great British Chefs is a pioneer in creative content solutions. CEO Ollie Lloyd tells Figaro Digital how they combined cinema and world-class cuisine to create an immersive event for food lovers, run in partnership with Celebrity Cruises and cinema group Everyman.


Q&A: Sailesh Jani, Global Business Director at M:United
Sailesh Jani from McCann London’s dedicated Microsoft team M:United discusses the agency’s work with Xbox. Sailesh will be joined at the conference by McCann London’s CEO Zaid Al-Zaidy.

Driving CX Success
Alex Simonson, VP SDL Campaign Management & Analytics EMEA at SDL will explain how to make your customer experience failsafe while delivering micro-experiences that increase ROI. SDL’s CMO Paige O’Neill discusses SDL’s recent survey into global CX.

How to Become a Video Marketing Superhero
Sophie Rayers, Director of Marketing, EMEA & LATAM at Brightcove, explains how to fine tune your video marketing strategy.

Into the Cloud
Phil Worms, Group Marketing Director at iomart Group plc, tells us why the cloud can help provide support and insight into customer touchpoints throughout the journey.

Social Listening for Scientists
Donal Phipps, Digital Analyst at GE Healthcare, explains the steps the business took to get to know their customers better.

Forget About Conversion Rates, It’s all About Growth
Paul Rouke, Founder & Director of Optimisation at PRWD, looks at key issues in optimisation.

Digital Print to Make You Think
A picture tells a thousand words. Tim Chalklen, Managing Director at Unified Solutions Ltd, considers the interface between imagary, advertising and technology.