Last Thursday, Figaro Digital were joined by digital marketers interested in email marketing and Customer Relationship Management (CRM) at The Hospital Club, Covent Garden, for an informative afternoon of presentations and networking. Now GDPR has finally been implemented, this is the perfect time to get some advice from our industry expert speakers’ presentations. Here, we take a look at the latest in engagement, interactive emails, intelligent personalisation, and much more from the #FigDigEmail seminar.
Engaging People Through The Email Channel In A Post GDPR World
Ajit Bola, Account Manager at Mapp Digital, delivered a presentation on how brands can engage after the end of the so called ‘wild-west’ era of marketing. With the new regulations in place, consumers are beginning to learn the value of their data. This presentation will outline how you can combat the obstacles that GDPR has enforced and create meaningful customer interactions.
View Ajit’s presentation here.
Interactive Emails – What They Are And The Benefits Of Using Them
Should you be using interactive emails? In this presentation, Jamie Jalleh from Communicator will introduce you to interactive emails and what sets the apart from traditional email marketing. Learn the techniques involved in creating interactive emails- as well as the stats behind what makes them a great addition to your email marketing.
View Jamie’s presentation here.
Email Engagement Workshop
Tom Harris, Sales Director at Emarsys, joined us to deliver a workshop about the relevance of email marketing. Too often marketers make obvious (and easily fixable) mistakes in their emails. Since -according to statistics- email is the number one performing channel, perhaps it is time we gave it more attention. Learn about quick wins and tactics that you can use today to improve your email campaigns.
View Tom’s presentation here.
Beyond The Basics: Why Consumers Are Demanding Intelligent Personalisation
Kristian Bannister, Senior Marketing Manager at Pure360, walks us through his seven principles of personalisation. Personalisation has, in recent years, become an essential for marketers – but what do consumers really think about personalisation? This presentation will make you re-think why and how you do personalisation, as well as the context in which your company uses it.
View Kristian’s presentation here.
Driving Results With First-Person Marketing
Danielle Woolley, Head of Customer Success at Adestra, shares her advice for harnessing important data to drive smart engagement. Technology for email is becoming more advanced, and marketers who use this technology are far more likely to have a good or excellent ROI. Danielle walks you through the challenges of integrating data and using new technology in your company’s email marketing.
View Danielle’s presentation here.