The Figaro Digital Digest: 8th December 2017

by Figaro Digital

Just because it’s almost Christmas, it doesn’t mean the digital industry is slowing down. Read our round-up of the latest marketing stories of the week here.

The Most-Watched Ad of 2017 Has Been Revealed!

YouTube has revealed its most-watched ads and top-trending videos of the year. Samsung India Services topped the list with its ‘We’ll Take Care of You Wherever You Are’ campaign which generated 150.3 million views.

The top ten ads were as follows:

1. Samsung India Services: We’ll take care of you wherever you are (150.3m views)
2. Clash Royale: The Last Second (110.7m views)
3. Dude Perfect: Ping Pong Trick Shots 3 (90.6m views)
4. Miss Dior: The new Eau de Parfum (43.0m views)
5. Budweiser: Born the Hard Way | 2017 Super Bowl ad (28.5m views)
6. Kia: Hero’s Journey | 2017 Super Bowl ad (25.9m views)
7. Adidas: Original is never finished (25.4m views)
8. Apple iPhone 7: The Rock x Siri Dominate the Day (25.3m views)
9. Levi’s Circles (22.3m views)
10. Mr Clean: Cleaner of Your Dreams | 2017 Super Bowl ad (17.6m views)


Whereas the top-trending videos of the year were:

1. Oyster Masked: Until We Become Dust
2. Ed Sheeran: Shape of You | Kyle Hanagami Choreography
3. Dude Perfect: Ping Pong Trick Shots 3
4. America’s Got Talent: 12-year-old Darci Lynne singing ventriloquist act
5. Late Night Show with James Corden: Ed Sheeran Carpool Karaoke
6. NFL: Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Half-time Show
7. Bad Lip Reading: Inauguration Day
8. Bill Wurtz: History of the World, I Guess
9. Beth David & Esteban Bravo: In a Heartbeat Animated Short Film
10. BBC News: BBC News Reporter interrupted by his child

Facebook is Trialling Business Message-Blast Capabilities

Reports have surfaced this week that Facebook is internally testing a tool that will allow businesses to send message blasts to multiple accounts in one go. The message capabilities would allow businesses to reach those who have previously conversed with their accounts easier and more quickly than ever before.

Known as ‘Messenger Broadcast’, this appears to be an extension of the company’s new Broadcast API and, if rolled out to all users, could provide brands with the opportunity to send ‘sponsored messages’ through the Messenger app.

More than Half of People Audit Their Old Social Posts

According to research from Online Spy Shop which polled 2,000 people in the UK, 54 per cent of people have audited their old Twitter posts within the last month, with a third of respondents ending up deleting at least one post or making some content private.

Why are people doing this? Well, this likely already happened to a certain extent, however many of the participants cited the recent news coverage of celebrities being publicly shamed for past tweets as a motivating factor for recent checks.

The research also found that millennials are the most likely to sort through their old social posts with 68 per cent of those aged 18 to 34 having checked in the last month and 48 per cent saying they had deleted content.


For more news updates, guides and opinion pieces, take a look at a few more of our articles.