Don’t have time to scroll back through a week’s worth of digital marketing news across numerous sites? No problem. We’ve done the hard work for you.
Check out the biggest marketing stories from the last seven days below.
Google Starts Offering AMP For Email
Last week’s digest spoke about Google’s Accelerated Mobile Page Stories, and this week AMP is being rolled out for email, which will allow more interactive and engaging email experiences with Gmail.
Google has stated this will help keep content up-to-date in real-time, allow recipients to browse and interact with content, as well as allow users to get more done in less time, without leaving their email.
You can now sign up for preview access and begin developing.
Snapchat Launches Personalised Lenses In The UK
(Image: Snapchat)
If you’ve been longing for even more customisable options on Snapchat, then today is the day. Snapchat has announced that UK users will now be able to make custom AR Face Lenses.
These bespoke lenses can be made for all manners of occasions, weddings, birthdays, etc using 150 templates which you can edit using text, emoji, the time and your location. These will start from just £5.99.
Study Reveals Customer Experience Is The Top Strategic Priority For 2018/2019
In a global study of 13,000 professionals, Adobe and Econsultancy have found that 45 per cent of people rank customer experience as one of their three most important tasks over the next year.
Furthermore, 20 per cent said it was their primary strategic focus.
62 per cent of people said they have a cohesive plan for achieving this, including a long-term vision and support, which will involve cross team collaborations.
John Watton, Senior Marketing Director at Adobe said:
“Digital means that customers now have more power to engage with brands in their own terms.
“This has changed the way companies interact with their customers, who expect great experiences as standard. For businesses that put the customer at the centre of everything they do, it’s clear the investments are paying off. But customer experience cannot just be the remit of marketing or customer services; it must be driven through every function of the organisation, from marketing and IT to product development and design. By breaking down organisational silos and using data and AI to combine analytical insight with design and creative capabilities, brands can offer stand-out experiences across every interaction.”
Google AdSense Rolls Out Auto Ads
(Image: AdSense)
This week Google AdSense launched auto ads, a new format which uses machine learning to automatically places ads where they’re likely to perform well. Advertisers will be able to add code to their pages once, toggle features on and off, and not need to make multiple code changes in future.
Violetta Kalathaki, Google Product Manager said:
“Auto ads bring the best of Google to AdSense.
“Auto ads leverage machine learning to give publishers the ability to make smart, data-driven decisions automatically, so that they can focus on creating compelling content. With this launch, we’re making it easier for publishers to optimise for both revenue and user experience across their site in just a few easy steps.”
For more news updates, guides and opinion pieces, take a look at a few more of our articles.