The Figaro Digital Digest: 11th November 2016

by Figaro Digital

This week has been big for world news. The election of the 45th President of the United States has taken over all news channels and caused much debate. But, has there been such energy in the digital marketing world?

Long Suffering John Lewis Begins Christmas Twitter Slog

The John Lewis advert is now almost as iconic as the Coca Cola Christmas TV advert and now gains thousands of social comments on its release each year.
However, what many Twitter users do not realise is the handle @JohnLewis does not belong to the retail brand, but a computer science teacher in Virginia, USA. The brand’s handle is actually @JohnLewisRetail.
Every year, the American gets bombarded with tweet mentions regarding the ad.

 

 

 

 

 

 

Tech Stock Takes a Tumble After Election Result is Revealed

When Donald Trump was announced as the new President Elect, Apple, Amazon, eBay, Facebook and Microsoft all saw their stock value decrease. However, Twitter’s stock was up 4% at £19.11 per share Wednesday.
Why? Well, Twitter has said 75million tweets were sent through 3am US ET Wednesday morning, which is said to be more than double the 2012 election day record. There is also the fact that Trump used his Twitter account as a promotional tool, sharing news and updates personally.

Instagram to Launch its Own Live Video Streaming Service

Instagram has announced it is planning to take a leaf out of Facebook’s book and will be launching its own live video streaming service. Instagram boss, Kevin Systrom, told the Financial Times:

“Live is really exciting for us. I think it can enhance what we’re doing,”
“If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.”

There is no date yet for release, so watch this space for updates.

New Google Chrome Won’t Include Ad Block

Google has announced, unlike some other browsers, it will not be blocking ads as standard.
Darin Fisher, Vice President of Chrome Engineering, said:

“We feel like there are a lot of challenges in advertising. There are a lot of wrong ways,”
“If publishers and advertisers do ads the right way, it can be great for the users and for the ecosystem.”

 

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