You’re likely to use Facebook for personal use, but what about using it for your business? If you’re yet to use the famous social network for business promotion, or if you have one but don’t know what you’re doing with it, then you’ve come to the right place. Here you can learn how to effectively implement a Facebook marketing strategy.
First Things First…
It’s important to note that you need to be as specific as possible with your plan. Why? Well, the more detailed your plan is, the more effective it will be.
However, don’t go around the houses with it; try and keep it concise. If you create a Facebook marketing strategy that’s too broad, you’ll be setting yourself up to fail. Focus on the goals you wish to hit using a business Facebook page and hone in on these.
Set Realistic Goals And Objectives
While it’s all very well being optimistic, you need to be realistic too. After all, there’s no point in setting goals that are completely unachievable; create goals using the S.M.A.R.T philosophy: Specific, Measurable, Attainable, Relevant and Time-bound.
Providing you use this process when choosing goals and objectives, there should be no reason as to why you can’t reach them.
Carry Out A Social Media Audit
It’s important to assess any current social media accounts you may have by carrying out a social media audit. This will help you to understand which sites your target market uses, how your social media presence compares to your competitors, and learn who is currently connecting with you via social.
After carrying out an audit, you’ll know of all social accounts that represent your business and the business they serve, as well as who has control over them. However, this information should be monitored regularly, particularly as your business grows.
The audit will also reveal any accounts that need to be updated or deleted. If, for example, you find a fraudulent social media account, report it to ensure that users only connect with the accounts controlled by you.
Improve Your Online Presence
If you don’t have a business Facebook page, now is the time to set one up. If you do, there’s always room for improvement to ensure you attain the best results.
Optimise your Facebook profile for carefully chosen keywords to help generate more traffic to your business. It’s always essential that you optimise any images you include on your profile for maximum online visibility too.
Find Social Media Inspiration
One of the best ways to find inspiration is to check out what your competitors are sharing. Discover ways to stand out from your competitors and appeal to an audience they might be overlooking.
It’s also worth looking at the way consumers share content. Take a look at not only what they share, but how they do it. You want to appeal to your consumers, therefore if you write posts on your business Facebook page that mimic their style, they’re more likely to engage with it.
It only makes sense to learn from the big dogs. Take inspiration from global companies that excel on Facebook through advanced social media strategies and brilliantly distinguishing themselves. Follow these companies and follow in their footsteps.
Create A Content Marketing Plan And A Facebook Marketing Content Calendar
In order to be successful on Facebook, you need to share compelling content, therefore your Facebook marketing strategy needs to consist of a content marketing plan and a content calendar.
When creating a content marketing plan, you should consider the types of content you want to share on Facebook, as well as how you’ll promote it. You also have to think carefully about your target audience for each piece of content to ensure you appeal to them.
Creating a content calendar will focus on when you’ll schedule your posts. Include the dates and times you want your content to go live on Facebook to ensure that new posts are going out on a daily basis. You should also cover specific day-to-day activities, such as link sharing, images and videos in the calendar, in addition to content.
Assess Your Facebook Marketing Strategy
This is crucial. If you need to make any changes to your strategy, you need to fully analyse your successes and failures. To do this, you can use Google Analytics and then tweak your marketing strategy according to your findings.
So, now you know how to implement a basic monthly marketing plan. If you’d like to learn more about Facebook for business, marketing, and all things digital, then take a look at our calendar of upcoming events.