There’s no denying that things are very different than they were six months ago. The real question is “how different?” As marketers, we’ve always had to set goals, double down on what was working, and pull back on the stuff that’s not. We have also always had to pay attention to the wider landscape and be ready to adjust as things change. That’s not new. That’s just normal. In yesterday’s webinar, our speakers discussed the use of data and video in email marketing and CRM, as well as the effects of the pandemic. Read on for a summary of their presentations.
Why It’s Okay to Throw Out the Rule Book During a Crisis
In 2020, as emailers it’s been really important to look at how the huge systemic shifts that have been happening across the world are having a real-life impact on the people on our email lists, and what those changes mean for the email ecosystems we manage. Kimberly Kay, Marketing Lead at Change.org, discusses how they have learned to honour the evolution of their audiences by throwing out the rule book.
The Power of Great Reporting
Stuart Russell, Client Services Director at Planning-inc, talks us through why great reporting is so important and what it looks like. He also offers some examples of brands they’ve worked with who have put great reporting to great use.
How to Get the Best Data Insights to Achieve Your Marketing Objectives
Katie Noonan, Senior Customer Success Manager at Pure360, talks about the byproducts of campaign sends – those data insights that we’re left with after the campaign has been executed.
The New Technologies That Are Revolutionising Video via Email
Jon Mowat, Managing Director at Hurricane, discusses how we can use video in emails to improve open rates, click-through rates, and engagement.
