Email marketing, like so many things, has undergone a huge transformation over the last year, with marketers forced to innovate and ramp up their email campaigns to stay at the top of their customer’s inbox. But even with the government’s roadmap out of lockdown, marketers cannot take their foot of the gas, and need to keep on top of the latest developments in the email marketing, as many people continue to work from home.

At our Email Marketing & CRM Seminar, expert speakers discussed the latest trends and topics in email marketing. Read on for a summary of the presentations.

The Benefits of Outsourcing in a Pandemic and Its Aftermath

The question of whether to outsource some or all email marketing and customer email communications is unique to every business. But we’ve seen companies over the years rely increasingly on dedicated resource. This isn’t something that is likely to change anytime soon as companies turned increasingly to digital, and online in particular, to sell products and services over the last year. Tony Macpherson, COO & Co-founder of display block, explores the benefits of outsourcing email marketing.

Drive Email Performance with Video

Wyzowl’s State of Video Marketing Report shows that 93 per cent of marketing professionals think that video marketing is an important part of their marketing strategy, nearly nine out of 10 think that there’s a good return on investment with video, and 94 per cent of marketers think that video leads to a greater understanding of their product or service. And that’s why almost every part of marketing is trying to incorporate video in some way. Jon Mowat, Managing Director of Hurricane, talks about putting video at the core of your email marketing strategy.

Can You Just Send Another Email?

This is a question that is asked all the time and, depending on where you are in the email team, it could be a great idea or it could just mean a lot more work and stress. Elliot Ross, CEO of Taxi for Email, looks at why it’s hard to make email, and what we can do to make it a bit smoother.

Neuromarketing: How Our Brains Read, See, and Feel About Emails We Receive

Simon Moss, Marketing Director at Spotler, talks about neuromarketing, and the results they got from the research they undertook with psychologist Katie Hart. He looks at what’s going on inside someone’s head when they receive emails.

Our next event is a Retail & Ecommerce Spotlight, taking place on Thursday 25 March. Register here or email Paul Nichols for more information.