“Content marketing” is often a term that is easily thrown about in the digital marketing world. But what does it actually mean?
The team at Absolute Digital Media recognised that content within marketing is often overlooked, with many not fully understanding the benefits of updating their website with fresh, unique content on a regular basis. With this in mind, they created their very own guide called “Our Guide to Content Marketing in 2020”, containing real insight from the agency. Take a closer look at what it contains, below.
Getting started with your content strategy
Understanding how to get started with your content strategy is a key part of any campaign, helping you to further understand your audience and their needs. The team at Absolute Digital Media explain the importance of this and highlight a step-by-step guide all businesses can follow.
How to strategise your content
Getting started with your content and knowing how to strategise your content are two completely separate tasks, which is why Absolute Digital Media have dedicated an entire chapter to successfully strategising your content. You don’t want to miss this.
Effectively publish and sharing your content
In order to get some kind of return from your content, you need to understand how to effectively publish and share it. The team share some of their greatest strategies.
Measuring the success of your campaign
Writing and uploading your content is all well and good, but do you know how to measure its success? The team at Absolute Digital Media have highlighted some of the different metrics businesses can track and explain what they mean to ensure that every content piece is a successful one.
Exploring how you can prepare for the future
We often adapt our content marketing strategies according to the latest trends, but strategising your content for the future is a little bit more difficult as trends and Google’s algorithms continue to change. Within this chapter, the team provide useful insights into how businesses can get ahead of their competitors and begin to prepare for the future.
Keeping up with Google’s latest algorithm changes
As mentioned above, Google updates its algorithm numerous times a year, up to 500 times in fact. With this in mind, it’s important to make sure that content is written in the way Google wants it to be. The team have picked out some of the most crucial points from Google’s Search Quality Rater guidelines and other resources here.
Ben Austin, CEO of Absolute Digital Media, stated that,
