Katie Appleby, Senior Marketing Executive at Inspiring Interns, discusses what recruitment businesses can learn from dating technology
Tinder’s homepage reads loud and clear: “Any swipe can change your life.” A nod to how quickly matches can be made and how many options are available to users. eHarmony, on the contrary, considers itself “The Brains Behind The Butterflies.” They take the time to get to know online community members to ensure matches made are long-lasting and meaningful.
Recruitment, with its constant communication and speedy solutions, instinctively feels more aligned to Tinder than eHarmony, but times are changing.
It’s no longer about a quick recruitment solution in exchange for commission. The new and improved goal is to make valuable matches that stand the test of time. The difference between dating and recruitment is that these long-lasting matches aren’t only valuable, but profitable. Growing businesses can reap the rewards of additional staff with outstanding skillsets like computer science, and those accepting new positions boost their CV and their bank account with a new, higher level role.
Having recently relaunched online, Inspiring Interns are positioning themselves as the eHarmony of recruitment, taking the time to talk in-depth to employer and employee in order to find an ideal solution for both parties. A much talked about topic in employment-related news of late is the increasing importance of company culture, values and a sense of community in the workplace. Employers, employees and now recruiters are aligned in their quest to make matches where values, work ethic and ethos is shared. Recruiters need to go beyond competency or convenience-based matches, focusing instead on the quality of each placement. In turn, this will lead to a higher quantity of placed candidates and increased longevity.
eHarmony and Tinder are widely available online, with the former starting out as a website and the latter an app. The different choices in launch platforms is a testament to the decade in which each was launched: eHarmony in 1997; Tinder available to download in 2012. Now? It’s 2015 and the recruitment process has also been forced to adapt, go digital and most notably, go mobile.
Companies that don’t have an erudite mobile strategy are likely to miss out on future recruitment gains. Unlike Tinder, Happen and Hinge with their fully functioning apps, the recruitment industry still has a lot of work to do to ‘go mobile’. As Ashley Pelliccione, Director of People at Namely, says, “I don’t think we’ve figured out how it [app development] fits into the recruiting landscape yet. It will take the research and buy-in of recruiters, developers and job seekers before it becomes a truly valuable tool for all parties.”
Inspiring Interns have gone a step further in digitalizing the recruitment process, with the creation of video CVs. Watch 60 second video CVs of top university graduates seeking employment online now at: www.inspiringinterns.com