October 27, 2020

Digital Marketing Summit 5 November 2020: Preview

Our Digital Marketing Summit will take place next Thursday (5 November), and this time we’re taking it online. It promises to be a rewarding day, offering brands the opportunity to connect with agencies and discuss solutions for their digital projects. There will be a huge range of attendees, including brands such as Age UK, Harvey Nichols, National Trust, Oak Furnitureland, Shelter, The Times, Trainline, and Viking Cruises, to name a few.

The day consists of 1-2-1 meetings that run in tandem with speaker presentations on a variety of topics including customer engagement, video marketing, web experience, and more, making for a worthwhile and productive day. Brands having 1-2-1 meetings can request a ticket by filling out our survey here. Agencies can buy a ticket here.

Here’s a preview of what to expect from the presentations.

Re-thinking in a Recession (Polly Waines, Senior Planner, Edit Ltd)

Since lockdown, the Edit planning team have spent many a zoom call discussing the COVID-19 crisis, what it means for the job that they do, what it means for company and consumer interactions, and how mindsets are changing. With a focus on CRM, Polly will be looking at lessons from 2008, how consumers feel today, and how companies can face adversity by better utilising their data. Attendees will come away with key points to consider as they shape their future customer engagement plans.

Don’t Fall Behind the Curve: How to Be a Better Marketer amid COVID (Mark Ash, CEO, Pure360)

The life of a marketer has changed enormously during the pandemic. In this talk you will learn the priorities for today’s marketer as you navigate what looks like a COVID future into 2021.

How to Create a Winning Video Marketing Strategy (Jon Mowat, Managing Director, Hurricane)

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

Fuelling Growth from Happy Customers (Courtney Wylie, VP Product & Marketing, Mention Me)

As we steady ourselves for the coming recession, we’re all going to have to make our existing assets work harder. One of the most valuable assets you have is your customer base and it’s crucial that marketing teams are realising the value of their customers and driving growth. In this session, Courtney will be looking at what customer-led growth is and how to make the most of it. She’ll discuss the theory, the consumer psychology, how to apply the thinking and then share some examples of brands that are using it to great effect.

Getting Closer to Customers While We’re All Further Apart (Shaun Miller, Digital Strategy & UX Consultant, Codehouse)

As we all know, businesses of all shapes and sizes are being impacted by the current global pandemic and the measures put in place to control its spread. In this talk, Shaun will address ways to deepen customer relationships, whilst we are further apart.

How to Connect with Your Audience (Beatrice Andrew, Behavioural Science Consultant, LAB, and Sabrina Duda, Head of User Exerience, VERJ)

In current challenging times, creating a compelling, human-centric digital experience is more important than ever. Driving action online begins with understanding what your audiences really want, and how they really feel. In their talk, Bea and Sabrina uncover how to explore your customers’ emotions and needs using behavioural methods to inform your UX strategy.

Human Driven Personalisation Doesn’t Scale (Zach Hemmant-Low, Regional Director of Sales for UK, Nordics & Benelux, Emarsys)

The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?

The Personalisation Framework to Achieve Your Goals (Eddy Swindell, CRO & Co-founder, Fresh Relevance)

Stuck on where to begin with your personalisation strategy? Eddy will introduce you to a hands-on framework that will help you engage shoppers across the customer lifecycle while hitting your individual KPIs and business goals. Whether you want to launch your very first personalisation campaign or expand on what you are already doing, to truly resonate with customers you must understand their diverse preferences, attitudes, shopping occasions, and needs. In this session, Eddy will demonstrate how to use these insights to craft a seamless experience for each individual across multiple channels.

Moving Your Website from Good to Great: The 20 Things Every Marketer Needs from Their Website (Scott Jones, Founder & Managing Director, Illustrate Digital)

It’s important now more than ever to get your web experience right; so how do we move from an already good user interaction to a great one? We’ll share the 20 top things that every marketer needs from their site, both in terms of end-user experience and back-end performance. It’s time to level up and expect more from your digital platform.

You can view the full agenda for the event here, as well as timings, and other important event information. Brands having 1-2-1 meetings can request a ticket by filling out our survey here. Agencies can buy a ticket here.