In the age of social media, it has never been more important for businesses to use online platforms as a marketing tool to grow their company.
However, one of the toughest aspects of social media marketing is keeping the content fresh and interesting.
As almost all brands are now using social media for promotion, it’s important to think outside the box to retain your client base and reach out to potential new customers. If you’ve hit a creative block and you need some great ideas for your social media campaign, Inspiring Interns has provided some top tips for continuing to grow your client base.
Run a contest or giveaway
Everyone loves a “freebie”, so giving your followers the chance to win an item from your online store will certainly encourage them to take action. If they have never considered purchasing from your company before, this could be the key in the lock to finding out more about what you offer. In fact, studies have shown that this technique is one of the most effective for engaging with followers, and companies can grow up to 70 per cent quicker than those who fail to run contests or giveaways.
Ask for opinions
Do you have an idea for your next product or service, but would prefer to get opinions before investing? What better way to reach out to your customers than through social media? You can understand the thoughts of your client base and tailor your idea around the feedback you receive. You can achieve this by setting up an online poll on one of several platforms with clickable answer sections so that the user can vote.
This strategy is beneficial as it will immediately show which ideas are the most popular and your customers will feel included in your plans.
Use influencer marketing
Dependent on whether you own the business or are working as a marketing executive, you could see if it is a possibility to try influencer marketing as a social media strategy. Influencer marketing can help build trust with a niche audience due to the positive feedback and reviews your chosen influencer communicates with their follower base. Influencers are typically celebrities or high-profile individuals who inspire others and have their opinions and recommendations listened to by thousands or millions of people.
However, this isn’t an overly pushy sales-focused strategy and should come across as more natural. When the message reaches this niche audience, it should prove much more successful than a generic audience with no interest in your brand.
More brands are now interacting with their followers through Live Videos on Facebook and Instagram.
Live streaming gives followers the chance to participate with the business owner or influencer in real-time to ask questions, hear about a new product launch or simply get to know the team better. It makes your customers feel more involved with the brand which may entice them to take action.
Social media marketing is down to trial and error, and is heavily based on your business niche and target audience. Also, as a prospective employee or candidate, you need to ensure you have a good understanding of this.
The above tips should give you some sense of direction on how to up your game for your next campaign.