• My Account / Register
  • My Tickets

  • Home
  • Events
  • Articles
  • Case Studies
  • Company Directory
  • Jobs
  • Videos
  • Contributors
  • Magazine

Articles

Carousel Ads Takeover Twitter, Facebook and Instagram

by Liberty Marketing Published on 04/11/16
Share on LinkedIn Share on Twitter Share on Facebook

Whether it’s stories or hashtags, emoji stickers or image editing capabilities, the world’s major social media networks like to ‘borrow’ each other’s ideas to ensure we stay connected for longer. And the latest development in this trend sees Twitter adopt a form of advertising previously associated with just Facebook and Instagram – carousel ads.

Twitter is Testing Carousel-Like Ads

Back in June, Twitter announced it was officially testing out carousel-like, horizontal-scrolling ads to give ‘marketers a rich canvas for brand storytelling’. The social network wrote in its blog that this would help advertisers to create ‘compelling, engaging content’ that can ‘develop an authentic relationship with customers’.
The video below shows how these ads would look and work:

 

Big news! Curate multiple Tweets in a single swipeable ad unithttps://t.co/l0WTGVtI4O

— Twitter Advertising (@TwitterAds) June 3, 2016


Kieley Taylor, Head of Paid Social at GroupM – one of the companies currently with access, told DigiDay:

“Those who scroll through to the second image tend to stick around all the way through,” she said. “We find it to be a reliable leading indicator that there’s an engaged audience looking to learn more about our products.”

Now, four months on, only a select few businesses can see these test ads. So, what can we expect them to be like if successful? We’re pretty sure they’ll appear in a familiar format as, after all, if it isn’t broken… why fix it?

Carousel Advertising: The Ride So Far…

Facebook began the trend for carousel ads way back in 2014 with the ability to support up to five images with links. It has since found that they drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single image link ads (Facebook Business).
Further to this, a report last year by Kinetic Social also claimed that carousel ads drive 10 times more traffic to a brand’s website than regular ads.

facebook carousel

Then in 2015, Instagram decided to get in on the action and released its own version of carousel ads which it stated was ‘a new way for brands to share more images with people interested in their posts’. And in May 2016, the app released the ability to add video ads in a similar format.
James Quarles, Global Head of Business and Brand Development at Instagram, told Adage at the time that:

“The hardest thing to do is to capture people’s imaginations, and carousel can help advertisers better achieve that with five pieces of content. As we see people watch more video, we think this helps business bring messages to life more.”


Instagram now has more than 500,000 businesses who are actively advertising on its platform and the UK is in the app’s top five advertising markets.

Watch This Space!

Have you seen these ads on your Twitter account or had the ability to test them yourself? Then let us know your thoughts!

 

 

 

(Facebook carousel image: Facebook ads guide)

More from my site

  • Four Ways Marketers Can Connect with Their Customers During COVID-19Four Ways Marketers Can Connect with Their Customers During COVID-19
  • DIY SEO HealthcheckDIY SEO Healthcheck
  • The Figaro Digital Digest: 16th September 2016The Figaro Digital Digest: 16th September 2016
  • Android’s Market Share SkyrocketsAndroid’s Market Share Skyrockets
  • How To Revive Your Email Contact List After The GDPR ApocalypseHow To Revive Your Email Contact List After The GDPR Apocalypse
  • Ecommerce Seminar Round-up: 24 September 2015Ecommerce Seminar Round-up: 24 September 2015

Topics

Pay Per Click Social Social Media

Editorial

editorial@figarodigital.co.uk

Advertising

neil.argent@figarodigital.co.uk

Speaking & Sponsorship

sponsorship@figarodigital.co.uk

Subscriptions

hello@figarodigital.co.uk

Events

eleanor.pyne@figarodigital.co.uk
Interested in our newsletters?
Sign Up Here
  • Submit a Brief
  • Press Releases
  • Privacy Policy

VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW

Upcoming

Digital Marketing Summit
Digital Marketing Summit 7 July 2022

Thu 7th Jul

London Marriott Hotel Regents Park

Digital Marketing Summit
Digital Marketing Summit 19 May 2022

Thu 19th May

The Cinema at Selfridges

Roundtable
Beauty & Luxury: Digital Marketing Spotlight 12 May 2022

Thu 12th May

America Square Conference Centre

Roundtable
D2C Ecommerce: Digital Marketing Spotlight 5 May 2022

Thu 5th May

Council Chamber at the Royal College of Physicians

© 2014–22 Figaro Digital
Feedback
x

    Your Name

    Your Email (required)

    Your Feedback

    x

      Full Name (required)

      Job Title (required)

      Company (required)

      Email (required)

      Phone