It’s been an interesting 12 months, to say the least, but with Boris’ announcement on 22 February there seems to finally be a light at the end of the lockdown tunnel. So what’s going to change on 21 June 2021? How is it going to impact us as marketers?
For the past year, we’ve been stuck indoors and our habits in terms of beauty have shifted from cosmetics to self-care. Almost 40 per cent of us have tried new brands, 80 per cent of whom say they will stick to these changes. So how can marketers in this sector sustain and improve sales and referrals?
At our Beauty Spotlight on 25 February, our industry experts gave some top tips and explored the latest digital trends in the beauty sector. Read on for a summary of the presentations.
How to Supercharge Your Brand
Due to the coronavirus pandemic, we’re spending a lot more time online, giving brand marketers an opportunity to get in front of new consumers. Gareth James, Director at Foundation, explains how marketers in the beauty industry can make the most of this opportunity.
Activating Your Customer Base with Game Mechanics
E-J Harris, Account Manager at LeadFamly, provides some valuable insights and key takeaways as to how marketeers and brands in the beauty industry can activate, engage, and grow audiences anywhere in the customer lifecycle.
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
It’s been quite a year. Retail has effectively locked down, impacting the economy as a whole. But the end seems in sight. Serge Milbank, CEO of Confer With, talks about how live video shopping works, and how this might be a solution for the cosmetics industry in the current climate.
How to Build a Personalised, Social-proof Packed Journey to Keep Gen-Z Sweet