B2B: Spotlight Webinar Roundup 8 October 2020

by Eleanor Pyne Figaro Digital

Before the recent increase in restrictions, the government was urging us back into the office but, at that time, less than 40 per cent of office workers in the UK went back. Interestingly, the technology that allows us to work from home has been around for a long time. The PDF was invented in 1991, and then in the 2000s we started to see cheaper bandwidth and storage. The 2010s brought cloud computing so now we don’t need to constantly update everyone’s machines because they can all work from applications in the cloud.

Think about the two tools that you’ve used the most in the last six months – Zoom and Slack. Believe it or not, they are almost a decade old, so the possibility to work remotely has been there for a long time, but most companies didn’t make the move to remote working until the pandemic quickly forced us there. Given that office space is often the first or second biggest cost for businesses, and with the rise of flexible office spaces like WeWork, is the future going to be “office optional”? As marketers, we’re facing quite the challenge – if remote working continues to be the norm, how do we market to people who aren’t there in front of us? That’s what our expert speakers discussed in our B2B: Digital Marketing Spotlight Webinar on 8 October. Read on for a summary of the presentations.

Content After COVID

It’s fair to say that over the last six months marketers have had to deal with a very different set of circumstances than we’ve ever had to before, and certainly that’s the case in B2B. The loss of events, face-to-face meetings, and product demos has caused us significant challenges and put a lot of weight on our shoulders. However, as marketers, we’ve had to adapt. Paul Hunter, Head of Innovation at Liberty Marketing, talks about the overall narrative of where the industry is heading and where we are at the moment with digital content.



£4k, £40k, or £400k: How Much is a Piece of String?

As a Digital Strategy & UX Consultant at Codehouse, a question Shaun Miller gets asked a lot is “How much is a website?” The answer depends on a variety of factors, which Shaun will discuss in this presentation.



How to Create a Winning Video Marketing Strategy in the B2B Sector

Jon Mowat, Managing Director at Hurricane, explains why connecting with audiences at an emotional level is key to brand growth, even in the B2B world. He discusses why emotion drives behaviour change, and how to apply this to B2B content.



Need help with your digital marketing projects? Brands can register here to attend our Digital Marketing Summit on 5 November. With presentations by expert speakers and virtual meetings for discussing your business requirements, you don’t want to miss it! For more information email Paul Nichols.

If you’re from an agency or marketing solutions provider and would like to get involved with speaking opportunities or virtual 1-2-1 brand meetings, please email sponsorship@figarodigital.co.uk.