Adyoulike Research Reveals Why Sponsored Ads Work

by Jessica Ramesh Adyoulike

Adyoulike have put together this infographic detailing how 18 to 34-year olds engage with native advertising

The explosion of content marketing and native advertising in recent years is unparalleled. More and more content is created every day. With a plethora of metrics and analysis available, it’s important for brands to understand if this activity actually works.

At Adyoulike we know that content marketing and native advertising work. And we have the numbers to back it up.

 

Sponsored ads in numbers

Adyoulike recently commissioned research involving 1,000 British adults aged between 18 and 34. The study examined whether this age group would click on sponsored content. The answer was ‘yes’. Fifty-seven per cent of those between 18 and 34 said ‘yes’ (with this figure rising to 63 per cent for those between 18 and 24 years of age), and 43 per cent said ‘no’.

With these figures in mind, the same 1,000 people were asked what kind of sponsored ads they liked the most. The answers were as follows:

• Written feature articles (32 per cent)
• Listed based articles AKA ‘listicles’ (24 per cent)
• Videos (17 per cent)
• Posts on social media (13 per cent)
• Blogs (nine per cent)
• Podcasts and webinars (five per cent)

Consumers hold extremely positive attitudes towards native advertising and, in turn, sponsored posts. It’s equally important that advertisers and brands maintain this positivity by ensuring that all content is always relevant.

In order to have a successful native advertising campaign, publishers and advertisers alike should ensure their native ad has the three most important ingredients:

• Relevancy
• Clarity
• Value

Without the use of all three, sponsored content will not work.