Five Strategies To Avoid Creeping Out Customers With AI Marketing

by Christopher Baldwin Selligent Marketing Cloud

It’s the season for Halloween decorations and scary movies. Everyone likes a good scare – but nobody enjoys being creeped out. Like a pushy text message to “come on in and shop (we don’t bite)” whenever you walk near a store. Or constant emails about those fancy trainers you Googled one night, haunting your inbox forever and ever. Help!

Well fear not, here are Selligent Marketing Cloud’s five strategies that you can implement to avoid creeping out customers with AI marketing.

1. Adjust marketing pressure

AI engines handle journey design and product recommendations, but marketers are responsible for keeping marketing pressure beneath stalker levels – so watch those automated triggers.

2. Use AI-driven send time optimisation for marketing messages

Rely on AI engines like Selligent Cortex to choose the optimal send time and preferred device for every single customer on your list, based on long and short-term engagement data.

3. Enlist AI to translate customer intelligence into relevant offers

Nine out of 10 consumers will “ghost” a brand that sends too many irrelevant offers. Don’t be that brand.

Let AI engines crunch real-time data from universal consumer profiles into on-taste, situational offers that are scary good.

4. Fake AI will come back to haunt you

Not everything labelled “AI” actually delivers artificial intelligence, not to mention AI specifically for marketing.

We have trained Selligent Cortex to automatically identify the consumer attributes and behaviours that are boosting campaign KPIs – and adjust campaigns accordingly.

5. Use clean, reliable data

AI is only as “intelligent” as the data you feed it. Misspelled names, incorrect genders or addresses scare off customers forever.

As the antidote, marketers are connecting their AI engines to customer data platforms (CDPs) that verify and integrate data across departments and touchpoints.


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