Search Results for “Video”
Articles
10 Point Plan: Video Marketing
In 2016, the main question around video for business has moved from ‘why should we use video?’ to ‘how do…
Accelerating the buyer’s journey through video – a stage by stage approach
By Sophie Rayers, Director of Marketing for EMEA & LATAM at Brightcove In today’s multi-channel, multi-platform world, customer journeys…
Video Marketing in 3 Short Videos: The Latest Need-to-Known Advice
With the rise of Facebook Live and auto-play, video is quickly becoming a marketer’s new best friend. But, how can…
Lights, Camera, Call-to-Action: Moving Consumers with Video
Creating quality video content still isn’t within all companies’ capability but, says Steve Rotter, Vice President of Digital Marketing at…
How To Measure Video ROI
In order to effectively monitor the success of online video marketing activity, you need to measure video marketing ROI. There…
YouTube, Ad Length And Bite-Sized Video Strategies
What does YouTube’s scrapping of 30-second unskippable ads mean for marketers? Youtube have recently announced that from 2018, consumers will…
Live Stream Marketing: #Epic Or #Fail?
Whenever Facebook announces a ‘New Big Thing’, every digital marketer worth their salt should sit up and take notice. The…
Steve Rotter, Vice President of Digital Marketing at Brightcove
Steve Rotter tells us about the changing role of the CMO and assessing the ROI of video marketing You’ve been…
Figaro Digital Video Marketing Seminar July 2015: Round-up
The Figaro Digital Video Marketing Conference took place on 30 July at The Hospital Club in Covent Garden. Here we’ve…