Search Results for “User Generated Content”
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Why User-Generated Content Holds the Key for Brands to See Things from their Customer’s Perspective in 2021
Jag Panesar, Founder and Director at Xpand, explains what user-generated content is, and why it should be a key feature…
Why You Should Be Using User-Generated Content Marketing
From YouTube reviews and vloggers to product pictures by Instagram influencers, user-generated content marketing is the hot digital marketing topic…
10 Ways to Use Content to Supercharge Your Employer Brand
Employer brand – and therefore candidate attraction and retention – is at the top of every CEO’s priority list. It’s…
Winter Digital Marketing Conference: The Content Covered
At Figaro Digital we are busily getting ready for our last event of the year; the Winter Digital Marketing Conference.…
Celebrating Great Content: The World Media Awards 2018
Last Thursday, a collection of brands, agencies and media partners gathered at The Ham Yard Hotel in Soho to celebrate…
Always Right: Customer Feedback In Your Content Strategy
Does the customer always know best? This has long been a rule adhered to in customer service – but how…
Live Content: The Next Hurdle
Moz Dee, co-founder and director of Contented Digital Media, talks to Figaro Digital about the unstoppable charge of live content,…
Content Marketing Roundup – June 23, 2016
Content is an integral part of any brand’s engagement strategy. But ensuring the content is useful, shareable, findable and entertaining…
Frank Underwood Knows Content Marketing—And We Can Prove It
To coincide with the release of the new series of House of Cards, Liberty Marketing set out to demonstrate that…
Why Content is Your First Sales Call
The precise relationship between content and a conversion isn’t always apparent. In this Q&A Steve Rotter, author and Vice President…
Mobile Content and the Covenant of Trust
Tom Grinsted, Product Manager – Core Mobile Applications at Guardian News & Media, will be among the speakers at the…
The Enduring Appeal of Email for Marketers
Hayley Strang, Field Marketing Manager, UK & NE at Mapp Digital, explains why email is still an important means of…
Influencer Marketing: Q&A with Lauren Spearman, Head of Brand Advocacy, MADE.COM
Lauren Spearman has been working in digital advertising and marketing for over 10 years. Starting her career in Manchester working…
Social Proof Tactics to Build Trust with Generation Z
Tom Ricards, Account Director at Fresh Relevance, discusses some social proof tactics you can use to gain trust with Gen…
The Future of Social Media in a New Post Lockdown Era
Dominic Carelse, Marketing Manager at Miappi, explains how brands can leverage their own digital presence whilst transitioning into a “new…
Stop Google from E-A-T-ING Your Site’s Quality
Google constantly tells us to produce “high-quality content” for our websites, but what does this mean exactly? Back in August…