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The TfL TravelBot: Usability, Accessibility, And Empowerment
So far this year we’ve seen the launch of many a chatbot, but considerations of user experience and practicality are…
Usability 2.0: Using Data to Drive Usability Findings
Paul Newbury Paul Newbury explains how to get the best value out of your data Whereas traditional usability sessions often…
Ten Tips for Powering Better Personalisation with IP Geolocation
Charlie Johnson, VP UK and Ireland at Digital Element, explains how to use consumers’ IP geolocation for better personalisation. Marketers…
SEO Tips and Trends in 2020
International Women’s Day is on Sunday (8 March) and to mark the occasion, we spoke to some leading female SEO…
Ten Design Tips to Improve Your Website’s Accessibility
Accessibility is a term used to describe principles for ensuring that websites and other digital interfaces can be used by…
Seven SEO Tools To Help Improve Your Search Rankings
If there’s one thing that’s confusing when trying to improve your search engine rankings, it’s knowing which SEO tools to…
Mary Meeker’s 2019 Internet Trends Report: Five Key Takeaways For Ecommerce
Venture capitalist and internet analyst, Mary Meeker, has released her 2019 Internet Trends Report with a round up of this…
What Are Personas And How Can They Benefit Your Business?
Personas are much misunderstood and often overlooked marketing fundamental. Get them right and you’ll target the right users with the…
A Comprehensive Guide To Google Search Console
Any webmaster, SEO, or business owner looking to enhance their presence online will benefit from no tool more than they’ll…
Figaro Digital Marketing Summit Roundup 31 January 2019 (Part Two)
We are back with part two of the Figaro Digital Marketing Summit roundup, bringing you the second half of presentations…
How To Improve Email Marketing Vendor Satisfaction
Partnering with an email service provider will be one of the biggest decisions you and your company can make. There…
Why Marketers Need To Make A Distinction Between Experts And Novices
For many scientists, cognitive differences between those with rich knowledge and experience in something (experts) and those without it (novices)…
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