Search Results for “Usability”
Articles
Usability 2.0: Using Data to Drive Usability Findings
Paul Newbury Paul Newbury explains how to get the best value out of your data Whereas traditional usability sessions often…
The Art and Science of Usability Testing
Danny Bluestone MD at Cyber-Duck Danny Bluestone, MD of digital agency Cyber-Duck, discusses best practice in the field of usability…
The TfL TravelBot: Usability, Accessibility, And Empowerment
So far this year we’ve seen the launch of many a chatbot, but considerations of user experience and practicality are…
Mobile Optimisation Strategy: Responsive Design or Standalone Site?
iCrossing explore some key issues around responsive design Lately there has been a lot of talk about mobile optimised websites.…
Six User Trends Of Today’s Website Visitors
User experience trends are notoriously hard to predict, however the qualitative testing that we do at RedEye gives us plenty…
Why Do Customers Abandon?
If you were managing a traditional bricks and mortar store and noticed shoppers abandoning their trolleys and walking out, it…
Mobile SEO
iCrossing explain why your mobile SEO strategy should take into account the differing needs of your users. It’s very hard…
Reducing online abandonment
E-commerce has been part of our lives for a long time. Amazon was launched in 1995, there are millions of…
The Evolution Of Conversion Rate Optimisation
Conversion Rate Optimisation has gone through many changes in the nine years we’ve been sponsoring the CRO report with Econsultancy…
Competing For Relevance: Mazda And The Data Race
The automotive industry is evolving incredibly quickly, as the large players in this space frantically race to out-innovate, out-budget and…
Evolving Design: The New Human Checklist
The process of service, product and experience design has been greatly shaped by the capabilities of digital, and the technology…
Gen Z: The Digital Marketer’s New Best Friends?
In recent years, Generation Z have arrived quietly on the digital marketer’s radar, easily assimilating themselves, and their buying habits,…
A League Of Opportunities: Ericsson, Chelsea FC And The Connected Venue
Ahead of a new season, football teams are trending across digital platforms as they compete to share their latest news.…
Predictive Intelligence: Analytics And Agility In The Live Events Industry
Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…
Myths of Marketing Survey: The Sequel
Expert analytics agency BlueVenn have returned to the realm of Marketingland, where the brave knight George defeated the “mythical beasts…
When Social Goes Beyond: Q&A With Pete Ward, CEO, WAYN (Part of lastminute.com Group)
As one of the co-founders of the world’s largest travel social network, Pete Ward, CEO of Where Are You Now…