Article
Apps, Customer Experience • March 11, 2020
...face, and what the future holds for the subscription economy. Click here for Part One. All of your businesses have digital subscriptions with a physical component, so how have you...
Press Release
...boom myself, with my family, my friends and my followers signing up to subscriptions. Whilst it used to be your TV subscription, it’s now cocktail-making tasting subscriptions, monthly beauty boxes,...
Article
Customer Experience, Digital Marketing • March 25, 2020
The third and final instalment of our report on the Touchnote panel discussion on the subscription economy covers competitors, and the dos and don’ts of subscription models. See Part One...
Article
Apps, Brand Management • February 26, 2020
...up enough to pay back the costs of it. Keep your eyes peeled for Part Two of The Subscription Economy, which includes managing subscriptions for physical products and customer complaints....
Press Release
Friction Free Shaving (FFS), the UK’s first razor delivery service designed exclusively for women, is this week launching a referral marketing programme powered by Mention Me. The quirky, customer focussed...
Case Study
...Since it has been implemented, this program has generated hundreds of subscriptions for Prospect. In fact, 3.4% of contacts who are entered in the subscription path convert to a paid...
Article
Paid Social, Video • April 9, 2024
...position. X: THE SUBSCRIPTION ERA Alongside a brand-new name, X is poised for some transformative changes in 2024.There’s more talk of the platform exploring a three-tiered monthly subscription model, placing...
Case Study
...wider research showed that the #1 reason for people cancelling their subscription was around managing/pausing/restarting the subscription (usability). New users didn’t know how long a product would last (as they’d...
Article
• October 25, 2016...While advertisers have reportedly allocated as much as 11.2% of their annual budget on audio marketing, the number of users resorting to paying a monthly subscription fee to avoid such...
Article
Behavioural Targeting, Brand Management • January 29, 2021
...plan for a well-known publication: Online subscription: £59 Print subscription: £125 Online and print subscription: £125 Which do you choose? The combined subscription seems like the better deal, right? But...
