Article
Referral Marketing • September 10, 2018
...again and again, is retargeting consumers with advertising. Retargeting campaigns are borne out of the data collected from multiple touchpoints within a customers purchasing journey. Whether they have seen or...
Article
Behavioural Targeting, Content Management • May 25, 2015
...retargeting also poses some specific challenges. The key to successful retargeting, says Davina Dunlea at Chalk Social, lies in understanding that it’s grounded in relevance, not intrusiveness. Pay attention to...
Case Study
Digital Marketing, Display Advertising
...so, with more expensive CPAs. While the display retargeting strategy was working to a CPC model, it was hampered by an uninspiring creative and unsatisfactory account management. It was clear...
Article
Digital Marketing, Ecommerce • March 11, 2022
...aim your retargeting and re-engagement campaigns. For instance, for audiences that have been on a certain part of the cart page for more than five minutes and did not purchase,...
Article
Analytics, Behavioural Targeting • March 16, 2020
...It’s vital that you do your best to make the most of retargeting audiences further down the funnel, but don’t adopt a one-size-fits-all approach. Someone who has browsed five or...
Case Study
Digital Marketing
...results from the initial UK retargeting campaign prompted Merlin Cycles to launch additional campaigns in international markets across previously untapped inventory sources such as Facebook. Initial launch Sociomantic reached Merlin...
Article
Behavioural Targeting, Campaign Management • March 26, 2020
...social retargeting Use marketing automation software to clarify various parameters, including opened emails, clicked links, and purchase products or services. You can then resend your messages and deliver personalised ads...
Case Study
Behavioural Targeting, Community Management
...strong focus on ensuring that all important cultural fit into what is a small, tight-knit company culture The Strategy Inspiring Interns utilised multiple avenues, across retargeting, advertising and targeted searching,...
Case Study
Analytics, B2B
...retargeting users who already had Hertz in mind as a car rental provider,” said Carine Veyrat, director digital marketing Europe. “We had success through other online channels but were looking...
Case Study
Display Advertising, Pay Per Click
...campaigns. We wanted to further expand and include campaigns targeting competitors, additional offerings (such as hospitality, meeting rooms, etc), and display retargeting. In doing so, it was possible to grow...