Search Results for “Retail”
Articles
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Eighty Per Cent of Retail Marketers Worry about Bias in AdTech Channel Reporting
Chris Liversidge, CEO of QueryClick, explores the findings from their latest study, The Value of Attribution in UK Retail. In…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…
Is the Future of Retail Shoppable Video?
Retailers are doubling down on digital transformation to match the ever-growing demand to deliver highly personable and relevant experiences online.…
What is Phygital and What Does It Mean for Retailers?
Confer With talks about the concept of phygital (physical and digital channels) and its impact on retail. What is phygital?…
Why Retail Brands Should Invest in Virtual Clienteling
In recent times, clienteling is synonymous with luxury brands that deliver exceptional customer service. Nowadays, clienteling experiences go beyond knowing…
Now Is the Time for Retailers to Deliver a True Ecommerce Experience
The impact of the COVID-19 pandemic on the UK’s high street will be felt for decades to come. While consumer…
Retail & Ecommerce: Digital Marketing Spotlight Roundup 25 March 2021
If 2020 taught us anything, it’s that eCommerce is an ever-changing industry. With the closure of physical stores due to…
Five Digital Marketing Strategies to Break Out of the Retail Discount Cycle and Still Drive Value for Your Customers
Sales and promotions are two of the most tried and true retail strategies. Even before COVID-19 caused seismic shifts across…
Why Retailers Should Embrace Digital Retail Transformation with Video Commerce
Introduction It is no secret that COVID-19 has disrupted the retail sector and has pushed every business to reinvent its…
Why Effective Attribution Matters to Retail Marketers
QueryClick explains why it’s important for retailers to adopt an effective attribution strategy. Like any other industry, retail marketers need…
The Future of Retail is Experience: Three Strategies to Help Marketers Succeed in 2021
Becki Francis, Associate Director, Strategy (EMEA Retail) at Movable Ink, gives three strategies marketers should be using in 2021. 2020…
COVID-19’s Impact on Online Retail and Travel Revenue: Festive Shopping Season
2020 has been a year like no other for online businesses. The weeks approaching the festive season have always seen a spike…
How Retailers Can Recreate the In-store Customer Experience Online
The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel…
Events
Retail & Ecommerce: Digital Marketing Spotlight 9 September 2021
Thu 9th Sep
Venue TBC
Digital Marketing Digital transformation Ecommerce
Retail & Ecommerce: Digital Marketing Spotlight 25 March 2021
Thu 25th Mar
UK
6 Speakers
AI Apps Attribution Modelling