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Four Great Use Cases for Predictive Analytics
451 search results for "Predictive Analytics"
Article
• September 30, 2019Analytics Made Easy with Google Data Studio
...implementing some often-overlooked features in Google Analytics, and setting-up a customised Google Data Studio dashboard, analytics can be surprisingly simple. Why are Web Analytics Important? Web analytics allow you to...
Article
Analytics • August 13, 2018
How To Check Google Analytics Is Set-Up Correctly
...running an audit of your Google Analytics account to ensure it is as effective as it possibly can be. How To Check Google Analytics Is Set Up Correctly There a...
Article
Analytics, Budgets • August 24, 2017
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most important elements of your analytics data to track? We spoke...
Case Study
Standard Life
...through real-time, unified analytics and customer intelligence – for its Analytics 10 platform and expertise, as well as Segments and Heatmaps, to access in-depth reporting and actionable insights into its...
Article
Analytics, Automation • June 6, 2017
Predictive Intelligence: Analytics And Agility In The Live Events Industry
...niche for this important and adaptable tactic. Using Predictive Intelligence (PI), the brand has overhauled its email strategy to provide its users with a responsive, personalised experience, connecting them with...
Case Study
How Will the Recent Acquisition of Idio Affect Episerver Customers?
...does it work? Idio’s technology enables you to become more customer-centric by enhancing website user journeys through leveraging predictive analytics. Idio uses customer data to predict the interests and intent...
Article
• October 15, 2019How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
...to data analytics tools that create projections of metrics such as purchase probability, customer loyalty, affinity, or estimated transaction value. Marketers can use these projections to inform the execution of...
Article
Analytics, Consumer Behaviour • June 17, 2016
Google Analytics: Advanced Segmentation
...by other Google Analytics users and members of the Google Analytics team. For First-Time Segment-ers Applying an advanced segment Applying an advanced segment is as simple as selecting the “All...
Article
Analytics, CRM • November 8, 2016
The Future of Data
...require advanced analytics techniques to reveal insights into human behaviour.” Moving forward, this is an analytics technique that marketers simply cannot afford to be ignoring. With audiences taking to the...