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Four Great Use Cases for Predictive Analytics
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• September 30, 2019...implementing some often-overlooked features in Google Analytics, and setting-up a customised Google Data Studio dashboard, analytics can be surprisingly simple. Why are Web Analytics Important? Web analytics allow you to...
Article
Analytics • August 13, 2018
...running an audit of your Google Analytics account to ensure it is as effective as it possibly can be. How To Check Google Analytics Is Set Up Correctly There a...
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Analytics, Budgets • August 24, 2017
What analytics should you be using to determine if your marketing strategy is working or not? What are the most important elements of your analytics data to track? We spoke...
Case Study
...through real-time, unified analytics and customer intelligence – for its Analytics 10 platform and expertise, as well as Segments and Heatmaps, to access in-depth reporting and actionable insights into its...
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Analytics, Automation • June 6, 2017
...niche for this important and adaptable tactic. Using Predictive Intelligence (PI), the brand has overhauled its email strategy to provide its users with a responsive, personalised experience, connecting them with...
Case Study
...does it work? Idio’s technology enables you to become more customer-centric by enhancing website user journeys through leveraging predictive analytics. Idio uses customer data to predict the interests and intent...
Article
• October 15, 2019...to data analytics tools that create projections of metrics such as purchase probability, customer loyalty, affinity, or estimated transaction value. Marketers can use these projections to inform the execution of...
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Analytics, Consumer Behaviour • June 17, 2016
...by other Google Analytics users and members of the Google Analytics team. For First-Time Segment-ers Applying an advanced segment Applying an advanced segment is as simple as selecting the “All...
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Analytics, CRM • November 8, 2016
...require advanced analytics techniques to reveal insights into human behaviour.” Moving forward, this is an analytics technique that marketers simply cannot afford to be ignoring. With audiences taking to the...