Article
Pay Per Click • November 29, 2017
Okay, so you probably know that pay per click advertising rates are greatly influenced by keyword bids, but here are a few other factors that will affect your spend: Your...
Article
Analytics, Digital Marketing • May 19, 2010
...two-part process: 1) Getting the maximum clicks from your budget 2) Getting the maximum conversions from your clicks a) Positions Reduce your cost per click by aiming for positions 4-6...
Article
Ecommerce • September 12, 2016
...return to the site. #Smarterpayment tip: Find out if your payments provider offers mobile responsive payment pages, in-app payments and a single click checkout. Step 3: Keep the focus on...
Article
Consumer Behaviour, Ecommerce • May 24, 2016
...does its introduction mean for UK marketers? Could Android Pay be a unique opportunity for marketers to deliver new mobile experiences? On 18 May, Android rolled out its Apple Pay...
Article
Digital Marketing, Pay Per Click • July 31, 2017
There are hundreds of pay-per-click (PPC) agencies out there offering their services, so how can you decipher which will be the best to work with and which will get you...
Case Study
Analytics, Content Management
...with amending their Pay Per Click account to improve targeting and reduce click spend, as advertising costs were excessive and the group was seeing little return. The Strategy The client...
Article
Apps, Food • June 1, 2018
...Woods, customer director at wagamama, has stated, “Customers are accustomed to one-click payments for online retailers and walk out payments from Uber, but there hasn’t been an app offering all...
Article
• October 23, 2019
...paid traffic, to paid sales. On the whole, the effective cost-per-click of running affiliate marketing equates to just 13p per click. Compared with 79p as an average AdWords click spend,...
Job
You will be expected to cost-effectively handle the Pay Per Click advertising campaigns of each client and compile progress documents on a regular basis. This will include: • setting up...
Case Study
Analytics, Pay Per Click
...weeks it had doubled sales activity and within a year, it has nearly trebled their turnover Brief Access Training had been outsourcing the Pay Per Click advertising management to an...