Search Results for “Pay Per Click”
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How Are Pay Per Click Advertising Rates Calculated?
Okay, so you probably know that pay per click advertising rates are greatly influenced by keyword bids, but here are…
How To Find A Reputable Pay-Per-Click Advertising Company
There are hundreds of pay-per-click (PPC) agencies out there offering their services, so how can you decipher which will be…
Email Personalisation Examples and Best Practice: Five Steps to Becoming a Pro
Far from being relegated to the growing pile of outdated marketing techniques, email marketing remains a firm favourite. In fact, 59…
Why Personalisation Matters
Holistic Email Marketing‘s whitepaper explains why personalisation is not just about marketing. Introduction Personalisation is the fuel that drives better…
Benefits of Personalisation for B2B Commerce
There is a tendency in the B2B eCommerce sector to look across to the top B2C brands and play down…
Stop Paying for Traffic, Start Paying for Sales Instead
During periods of economic uncertainty, a weakening pound, and consumer confidence at record lows, digital spend has to work harder…
The Three Rules Of Using Brand Experience As A Differentiator
In today’s digitally disrupted marketplace, one factor is increasingly emerging as the main competitive battleground for brands: experience. According to…
Promises And Payoffs: Reaching Optimum Marketing Attribution
Efficiency continues to be the kicker that separates the winners of digital marketing from the rest. With traffic, conversions and…
Five Reasons Personalised Marketing is Essential
Looking for a top marketing tip to boost product sales? Look no further: you should rename said product to anything…
Clicking with Consumers
We scrutinise some of the issues shaping the way we shop online and track the evolution of online retail You are…
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Graham Ratcliffe, Client Strategy Manager, Tribal FUSION Average engagement rate by day of week (May 2010 – April 2011) Graham…
How to Pay Less for your PPC Leads or Sales
This article outlines the techniques you can use to reduce your cost per acquisition (CPA) and make savings of 20-50%…
Six Steps to Optimising your PPC
According to the Corporate Finance Institute, PPC (Pay Per Click advertising) is an “online advertising model in which an advertiser…