Search Results for “Omnichannel”
Articles
Omnichannel Marketing: Is Multi-Channel a Part of the Past?
Initially, omnichannel and multichannel marketing appear similar. However, as multichannel marketing is quickly being seen as antiquated, omnichannel is increasingly…
SLI Connect Omnichannel Survey Results
83% of retail brands expected to adopt omnichannel strategy within 18 months. Online retail thought-leaders reveal significant differences in approach…
Figaro Digital Digest: July 2020
With social distancing now the new normal, technology and trends are catching up in interesting ways. From touch-free delivery services…
Web Build, CRO, CMS, and Personalisation Webinar Roundup 30 July 2020
As if the internet wasn’t important enough in our lives, since March it has become the lifeline for most of…
Benefits of Personalisation for B2B Commerce
There is a tendency in the B2B eCommerce sector to look across to the top B2C brands and play down…
Ambulance Chasing Versus Rapid Response: How to Communicate with Customers in a Crisis
Lynne Capozzi, Chief Marketing Officer at Acquia, how marketing leaders can nurture customers in a crisis. There’s a fine line…
Adapting Your Retail PPC Strategy in Response to COVID-19
The unprecedented global upheaval caused by COVID-19 has had many knock-on effects, including both obstacles and opportunities for eCommerce. While…
Five Key Digital Marketing Strategies During Coronavirus
While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers – digital channels…
Reactivate Lost Leads Using Marketing Automation
Hannah Angi, Digital Outreach Specialist, explains how you can use marketing automation to regain lost leads. A lost lead is…