Case Study
Community Management, Content Marketing
Rolls-Royce Motor Cars, the global manufacturer of luxury automobiles, turned to iCrossing to generate enthusiasm across new audiences about the quality of their brand. By inviting people #InsideRollsRoyce, they generated...
Case Study
Design & Build, Digital Marketing
The Challenge Toyota’s brief to Amaze was to audit the structure and architecture of the old site and create an entirely new navigation model that would streamline the users’ online...
Press Release
Selligent Marketing Cloud, a B2C Marketing Automation platform, today announced Auto Trader as a client. Auto Trader is the UK and Ireland’s largest digital automotive marketplace, and sits at the...
Case Study
Content Management, Social Media
iCrossing explain how they increased brand awareness and raised engagement with Rolls-Royce Motor Cars Brief Rolls-Royce Motor Cars wanted to increase brand awareness and improve engagement with existing and new...
Case Study
Content Management, Publishing
Road Transport Media (RTM) publishes print and online publications in the vehicle and transport industry. The Commercial Motor website is its online classifieds service connecting buyers and sellers of...
Article
Digital Marketing, Motor • June 16, 2015
...iconic than Rolls-Royce Motor Cars: the 111-year-old manufacturer occupies a unique place not just in the motor industry, but in Britain’s cultural heritage. Few brands, after all, can boast the...
Article
Brand Management, Consumer Behaviour • December 20, 2016
Everyone born before 1996 is sure to remember the “Hello Moto” sonic; maybe even owned a Motorola Razr flip phone. But having been relatively silent since the game-changing entrance of...
Case Study
SEO, Transport
...both size and reputation, expanding their product range from car and home insurance to include motor trade, courier and taxi insurance. The Challenge Staveley Head saw a decline in rankings...
Article
Digital Marketing • July 24, 2014
...doesn’t need to market itself: everyone knows exactly what the Milwaukee motorcycle manufacturer stands for. But Harley are canny operators. In 1995 they attempted to trademark the 45-degree V-twin single...
Article
Social Media • April 15, 2014
...Mail in 2012 because they’d Tweeted the lyrics to ‘Ice Ice Baby’ by Vanilla Ice.” In case you missed it, that Tweet, alerting motorists to treacherous road surfaces, ran as...