Article
Analytics, Automation • October 20, 2016
... Looking Ahead In recent years machines have changed the ecosystems of advertising, and machine learning promises to go further. Not only will machine learning ensure audiences are receiving hyper-targeted...
Article
...the loudest, or drives the potential lead away entirely. When everyone fishes in the same pond, nobody wins. This is where the machine learning comes in. “We’ve built a machine...
Article
AI, Analytics • September 3, 2018
...it enables another virtuous loop. To enable this functionality, we come across two types of machine learning problem, namely that of clustering (to determine which songs go together), and recommendation...
Article
Analytics, Conversion Optimisation • February 13, 2017
...specific needs. Relevance, however, very much depends on the intent behind a user’s search, and it is this aspect that AI and machine learning seeks to exploit. For example, a...
Press Release
Artificial intelligence and machine learning, once only the province of enterprise-level experiments, today power many of the marketing automation and personalisation platforms available to a wide range of marketers. But...
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AI, Automation • November 22, 2018
...machine learning takes time to learn. In all my experiences, machine learning can be fantastic for deep diving into your platform data. A way to make sense of the bottomless...
Event
06 Dec, 2017
...steps brands can take to build a more robust and long-term relationship with their customers. The full day agenda will explore the topics of brand & creative; AI, machine learning...
Article
• October 29, 2019...and follow the links to their full presentations. How to Avoid Treating Machine Learning as a Black Box Neill Horie, Associate Director – Technology Strategy at Edit, talked about machine...
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• September 16, 2019...A human evaluator judged a natural language conversation between a human and a machine designed to generate human-like responses. The machine passed the test as if it was indistinguishable from...
