Search Results for “Loyalty”
Articles
Reinventing Loyalty
Stuart Russell, Client Services Director at Planning-inc, discusses the different approaches to loyalty schemes. Loyalty is one of those ill-defined…
Leaving Your Supermarket Loyalty Legacy Behind
Supermarket loyalty programmes haven’t changed in decades. And with the usage of loyalty cards on the decline because of the…
Driving Growth By Turning Acquisition Into Loyalty
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains why customer loyalty is more valuable than acquisition. The customer lifecycle…
Helping Your Loyalty Programme Members Deal with COVID-19
Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build…
Four KPIs to Capture the Success of Your Retail Loyalty Programme
Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…
Three Symptoms of a Failing Loyalty Programme
Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…
How To Revive Customer Loyalty In A Multi-Channel World
Gone are the days of endless queues, stock shortages and unmasked frustration. Thanks to online shopping, customers no longer have…
Why Having A Compelling Brand Promise Is Key To Customer Loyalty
A brand is more than a logo and colour scheme. A brand is the story your consumers tell themselves about…
Why It’s Time To Rethink Customer Loyalty
In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy…
Does Brand Loyalty Have A Future?
Jill Brittlebank, senior director, strategy & analytics at Zeta Interactive, argues that brand loyalty is far from dead. A lot…
Loyalty is No Longer Just a Points Scheme
Jonathan Pritchard, Managing Partner at Tangent Snowball, explains why it’s important to understand loyalty as customer management rather than a…
How to Add Value to your Business with a Loyalty Scheme
Jonathan Pritchard, Managing Partner at Tangent Snowball, discusses why loyalty schemes need to offer more than just points. Great content, offers…
Figaro Digital Marketing Summit Roundup: 21-22 April 2021 (Part Two)
Continuing the roundup of April’s Digital Marketing Summit, we have provided a summary of the talks from Day Two of…