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Search Results for “Loyalty”

Articles

Leaving Your Supermarket Loyalty Legacy Behind

Supermarket loyalty programmes haven’t changed in decades. And with the usage of loyalty cards on the decline because of the…

15/02/21

Driving Growth By Turning Acquisition Into Loyalty

Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains why customer loyalty is more valuable than acquisition. The customer lifecycle…

18/08/20

Helping Your Loyalty Programme Members Deal with COVID-19

Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build…

30/03/20

Four KPIs to Capture the Success of Your Retail Loyalty Programme

Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…

09/03/20

Three Symptoms of a Failing Loyalty Programme

Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…

10/02/20

How To Revive Customer Loyalty In A Multi-Channel World

Gone are the days of endless queues, stock shortages and unmasked frustration. Thanks to online shopping, customers no longer have…

05/02/19

Why Having A Compelling Brand Promise Is Key To Customer Loyalty

A brand is more than a logo and colour scheme. A brand is the story your consumers tell themselves about…

29/01/19

Why It’s Time To Rethink Customer Loyalty

In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy…

27/11/18

Does Brand Loyalty Have A Future?

Jill Brittlebank, senior director, strategy & analytics at Zeta Interactive, argues that brand loyalty is far from dead. A lot…

20/09/16

Loyalty is No Longer Just a Points Scheme

Jonathan Pritchard, Managing Partner at Tangent Snowball, explains why it’s important to understand loyalty as customer management rather than a…

13/07/15

How to Add Value to your Business with a Loyalty Scheme

Jonathan Pritchard, Managing Partner at Tangent Snowball, discusses why loyalty schemes need to offer more than just points. Great content, offers…

13/07/15

The Importance of Understanding and Making Use of Customer Lifetime Value

Businesses have to spend money to acquire new customers as well as retain existing ones, but the former costs a…

18/02/21

The Future of Retail is Experience: Three Strategies to Help Marketers Succeed in 2021

Becki Francis, Associate Director, Strategy (EMEA Retail) at Movable Ink, gives three strategies marketers should be using in 2021. 2020…

11/02/21

Your Essential Guide to Cross-Selling and Upselling

Cross-selling and upselling are powerful techniques to increase your revenue and build customer loyalty.  By taking the right approach to cross-selling and…

11/02/21

Case Studies

How Salling Group Increased Daily Active Loyalty Members by 10x

Videos

Brand Loyalty: Dead, Dying Or Just Different?

by Sam Willan, General Manager UK at StudentUniverse

12/09/19

How To Keep Loyalty Alive In The Digital Age

by Floris Oranje, Managing Director Digital Marketing at Dept

07/12/18

Does Brand Loyalty Matter?

by Daniel Reed, VP, Merchandising at Expedia Group

13/09/18

Millennial Loyalty: fact or fiction?

by Georgios Chiotis, Brand & Marketing Director at Generator Hostels

24/07/18

Building Brand Loyalty: How B2B Can Learn From B2C

by Mark Maclure, Managing Director at Stream Comms

11/12/15

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