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Five Ways Marketers Can Optimise Their Lead Generation Activities
Lead generation is one of the key pillars of a successful business, yet many still report wasting time on “bad…
How to Get the Most from Your Sales Leads and Opportunities
Workbooks gives a practical guide to closing more sales and growing your business. Niche or sector aside, your ability to…
Next Generation of Personalisation Technology
The next generation of personalisation is fundamentally different than what we’ve seen in the past. Cheetah Digital‘s report in partnership…
How to Supercharge Your Closing Rate with Solid Lead Qualification
Workbooks explain how lead generation works, and why it’s critical to get it right. Leads are hard enough to get.…
Using Customer Insights to Generate Profitable and Valuable Sales Leads
Jake Surrey, Head of Digital (Canada) at Fountain, explains why a higher focus on LTV as a sales metric versus…
Reactivate Lost Leads Using Marketing Automation
Hannah Angi, Digital Outreach Specialist, explains how you can use marketing automation to regain lost leads. A lost lead is…
Green Fingers: Marketing Gardening To A New Generation
In the last ten years, we’ve seen a boom in wellness and wellbeing, especially among young urban professionals whose lifestyles…
The Next Generation of Programmatic
There has been a flurry of brands experimenting with the various capabilities available within programmatic marketing. As a result there…
5 Things You Need To Know About Recruiting Generation Z
Millennials are no longer the next big thing. Over the coming years, Generation Z will be climbing onto the first…
Top Five Marketing KPIs and How to Track Them
Workbooks shares some key performance indicators to demonstrate the role of marketing in driving revenue. As a marketing leader it’s your job…