Article
Behavioural Targeting, Consumer Behaviour • January 7, 2022
Lead generation is one of the key pillars of a successful business, yet many still report wasting time on “bad leads” that never convert. For marketers working for small- and...
Article
B2B, Behavioural Targeting • November 19, 2020
...customer. Here’s how lead qualification works and why it’s critical to your sales success. Marketing qualified leads versus sales qualified leads Leads can enter your sales funnel in various stages....
Article
Behavioural Targeting, Digital Marketing • March 23, 2022
...prompt a colossal boost to your lead generation return on investment (ROI) – an all-important edge on the competition and a boost to your bottom line. Lead scoring Lead scoring...
Article
Content Marketing, CRM • February 25, 2021
...your reps different tasks or roles based on each stage of the sales process, from lead generation and lead nurturing to customer success and aftercare. Once your lead generation team...
Article
Analytics, B2B • October 19, 2020
...to go. It’s a really interesting time to be discussing customer lead generation, because things are changing quickly, especially in B2B marketing. The traditional formula for lead generation activities, where...
Case Study
Automation, Content Management
...meaning each system had different information. As a result, performance was average in both sales and marketing. Our solution Lead generation Unlike Lead Forensics, GatorLeads identified the individuals on Telecity’s...
Article
B2B, Campaign Management • April 6, 2020
...lead generation, then there is also a specific type of sponsored content which can help you find qualified leads on LinkedIn: Lead Gen Ads. These differ from standard sponsored content...
Article
CRM, Digital Marketing • April 8, 2022
...Cheney, CEO of Workbooks, provides actionable pipeline management tactics to help businesses optimise the lead generation, qualification, and nurturing processes, and ultimately increase sales success. 1. Prioritise the most valuable...
Article
Analytics • September 5, 2016
...team, a lot of the time they are told to bring in more leads and lower the cost per lead (CPL). CPL is something that matters incredibly to marketers, but...
Article
Analytics, Behavioural Targeting • January 12, 2021
...report, you’ll learn what next-generation personalisation is defined as, real-life use cases for implementing next-generation personalisation, what you’ll need to implement next-generation personalisation, and the benefits you’ll see from it....