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Articles

Search Results for “Lead Generation”

Articles

Five Ways Marketers Can Optimise Their Lead Generation Activities  

Lead generation is one of the key pillars of a successful business, yet many still report wasting time on “bad…

07/01/22

Lead Scoring, Grading, and Nurturing 101

Workbooks explores the why, what, and how of lead scoring, grading, and nurturing.  It doesn’t matter what niche or sector…

23/03/22

How to Get the Most from Your Sales Leads and Opportunities

Workbooks gives a practical guide to closing more sales and growing your business. Niche or sector aside, your ability to…

25/02/21

Next Generation of Personalisation Technology

The next generation of personalisation is fundamentally different than what we’ve seen in the past. Cheetah Digital‘s report in partnership…

12/01/21

How to Supercharge Your Closing Rate with Solid Lead Qualification

Workbooks explain how lead generation works, and why it’s critical to get it right. Leads are hard enough to get.…

19/11/20

Using Customer Insights to Generate Profitable and Valuable Sales Leads

Jake Surrey, Head of Digital (Canada) at Fountain, explains why a higher focus on LTV as a sales metric versus…

19/10/20

Reactivate Lost Leads Using Marketing Automation

Hannah Angi, Digital Outreach Specialist, explains how you can use marketing automation to regain lost leads. A lost lead is…

26/03/20

Green Fingers: Marketing Gardening To A New Generation

In the last ten years, we’ve seen a boom in wellness and wellbeing, especially among young urban professionals whose lifestyles…

17/04/19

The Next Generation of Programmatic

There has been a flurry of brands experimenting with the various capabilities available within programmatic marketing. As a result there…

17/10/17

5 Things You Need To Know About Recruiting Generation Z

Millennials are no longer the next big thing. Over the coming years, Generation Z will be climbing onto the first…

21/07/16

The Art of Pipeline Management: Essential Tips to Boost Sales

Sector, product, or service aside, succeeding in today’s challenging business environment requires a sustainable flow of sales. Crucial to this…

08/04/22

Top Five Marketing KPIs and How to Track Them

Workbooks shares some key performance indicators to demonstrate the role of marketing in driving revenue. As a marketing leader it’s your job…

18/05/21

Videos

Maximising B2B Lead Generation – Quality Not Quantity

by John Wilkes, Co-Founder at Somebody Digital

07/11/19

The Art Of B2B Lead Generation

by Simon Douglass, Founder at Curated

13/04/17

The Art Of B2B Lead Generation

by Simon Douglass, Founder at Curated

03/11/16

Case Studies

Tutumo

Equinix Telecity

People

Jeremy Stinton

Head of UK

TwentyThree

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