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Articles
Mary Meeker’s 2019 Internet Trend Reports: Four Key Takeaways For Financial Services
Founder of Bond Capital and internet analyst, Mary Meeker, has released her 2019 Internet Trends Report with a round up…
Mary Meeker’s 2019 Internet Trends Report: Five Key Takeaways For Ecommerce
Venture capitalist and internet analyst, Mary Meeker, has released her 2019 Internet Trends Report with a round up of this…
Breaking Down The Internet Marketing Sales Funnel: Understanding User Flow
When a user visits your site, you probably have an end goal which you’d like them to meet. Whether it’s…
Splinternet
For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed…
How to Get Your Email Delivery on Track
Building a beautiful, compelling email does nothing if it doesn’t make it to the inbox. That’s why building an effective…
Succeeding at Personalisation in a Privacy-driven World
Brands are yet to fully deliver on the promise of personalisation – and consumer demand for greater protection of their…
Figaro Digital Marketing Summit Roundup: 21 October 2021 (Part Two)
As a new year begins and our Digital Marketing Summit approaches on 27 January, we thought it would be a…
Guide to Creating Effective SEO Winning Content
Codehouse takes us through some essential SEO practices to consider when writing content. Introduction Written words have a big influence…
The Ultimate Digital Experience Strategy Playbook For Retailers
For generations, the purchasing journey was relatively linear. Consumers would visit a favoured retailer, chat to the experienced sales team,…
Five Tips to Keeping Your Content Relevant
Producing content is an ongoing exercise. You need to reflect your business values and optimise your goals whilst remaining relevant…
Why Should You Get a Career in Digital Marketing: Four Key Benefits
Are you considering a career in digital marketing, but aren’t quite sure if it’s the right decision for you? You’re…
Gifting Your Consumers the Best Holiday Campaigns for 2021
Cheetah Digital shares their ultimate holiday campaign planning resource for digital marketers. Many wasted hours crafting this guide were spent…
What Apple’s New Mail Privacy Protection Means for Financial Services Marketers
Alex Manly, Associate Director of Strategy at Movable Ink, gives an overview of the changes Apple’s Mail Privacy Protection will…
How Geolocation Will Support Creative Marketing in 2021
Andy Ashley, International Marketing Director at Digital Element, explains how geolocation data can open possibilities for creative marketing campaigns. There’s…
Six Reasons Why Your Business Should Migrate to The Cloud
Cogworks CEO & Co-founder Adam Shallcross explains the business benefits of migrating to cloud hosting. We’ve helped a number of…
2021 Digital Consumer Trends Index
Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested…
Five Reasons Why Facebook Ads Can Be More Effective Than Google Ads
Google, with its high intent searches, was always the bedrock of paid media and the go-to platform for direct response…