Article
AI, Analytics • February 2, 2021
...still in its infancy, the future is full of possibilities for influencer marketing and AI. The evolution of technology and the ever-changing marketing trends make it clear that influencer marketing...
Article
• September 22, 2016
With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now essential for many brands and agencies. Social Circle – a...
Article
Digital Marketing, Influencer Marketing • September 24, 2019
As social media users get more aware of influencer marketing, the effectiveness of micro-influencers increases. While some are getting put off by bigger influencers, micro-influencers boast a smaller audience with...
Article
Community Management, Consumer Behaviour • November 14, 2017
...influencer marketing is currently undergoing a transformation which will redefine the way brands and brand advocates are able to produce promotional content. The future of influencer marketing is far from...
Article
Consumer Behaviour, Digital Marketing • September 26, 2016
...get more people watching it, more people engaged, and that will hopefully make a happier consumer.” Reverse Influencer Marketing At the Festival of Marketing, Harrington will be discussing reverse influencer...
Article
Digital Marketing, Ecommerce • September 22, 2020
...building relationships amongst content creators, customers, and employees. Ahead of her appearance in our Retail & Ecommerce: Digital Marketing Spotlight webinar this week, Lauren shared her thoughts on influencer marketing,...
Article
Native Advertising • July 18, 2017
...With Native Marketing? For the last few years at least, brands prioritised a form of ‘native’ marketing, stressing at all costs the need for any brand-influencer partnership to appear natural....
Article
Influencer Marketing • December 10, 2018
...with costs, lack of communication, and general apathy to commitments. So, Is Influencer Marketing Going Downhill? Influencer marketing is still the go-to for effective advertisement, but larger influencers are starting...
Article
Behavioural Targeting, Consumer Behaviour • April 13, 2018
...outside.” The first step was to assess the spectrum of influencers, to see which would align well with our brand: Categories Of Influencer Micro Influencers – Micro influencers are the...
Article
AI, B2B • July 7, 2020
Think Beyond, a marketing consultancy in Cheshire, explores how to prime your marketing strategy for changing B2B and B2C marketing landscapes, and how marketing leaders are gearing up for 2021....