Article
Digital Marketing • March 6, 2014
...from conventional ownership of goods and services and towards access. The trend’s apparent in sectors as diverse as music (Spotify), leisure (Airbnb), automotive (Liftshare and Zipcar) and household goods (Freecycle)....
Article
Digital Marketing, Ecommerce • May 29, 2015
...April, Amazon released its ‘Dash Button’: a Wi-Fi-enabled plastic button placed around the home that allows users to re-order household goods such as laundry detergent and toothpaste with just one...
Article
Behavioural Targeting, Campaign Management • July 19, 2021
...alcohol, and retail, in Q4 there was also a rise in floor coverings +12 per cent, household goods +19 per cent and hardware paints and glass +36 per cent. So...
Press Release
BrightHouse is the largest rent-to-own company in the UK. They provide access to quality household goods and services for customers who are among the millions of lower income families, frozen...
Case Study
Automation, Digital Marketing
JYSK is a Danish retail chain, selling household goods such as mattresses, furniture, and interior décor. JYSK is the largest Danish retailer operating internationally with over 3,000 stores in 51...
Article
Behavioural Targeting, Brand Management • June 1, 2020
Kayla Siegmeier, Client Marketing Manager at Cheetah Digital, explains how CPG marketers can adapt their tactics during COVID-19 to achieve long-term customer loyalty. Consumer Packaged Goods (CPG) is in a...
Company
Company information Best-in-class retail performance marketing expertise across Paid Media, SEO & Affiliate Marketing. “We make it more likely that people buy from you than anyone else”. Summit has over...
Company
...of our clients rather than adopting a one-size-fits all approach. We work with a number of clients, ranging from household names such as John Lewis, Navman, Scandinavian Airlines and Battersea...
Article
Beauty, Clothing • January 7, 2021
...lockdowns consumers remained online to buy the goods and services they needed more of in a world of less restrictions. Unsurprisingly, revenue for the retail industry climbed throughout November, peaking...
Article
Consumer Behaviour, Customer Experience • March 5, 2021
...to adapt overnight. The pandemic has profoundly impacted the retail environment. One example is fast moving consumer goods (FMCG) going D2C (Direct-to-Consumer) more swiftly in order to compete online. With...