Search Results for “Gamification”
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Rewarding Community: Using Gamification To Foster Interaction
We’re all used to the traditional retail tropes of loyalty cards or points awards schemes, whether we buy into them…
Figaro Digital Marketing Summit Roundup: 5 November 2020 (Part Two)
Part Two of our Summit roundup focuses on the key takeaways from the other half of the presentations from the…
More Than an App: How to Drive Positive Habits Through Effective Mobile App Design
Vidatec explores the theory and strategy behind apps which incite a change in behaviour. Most organisations want their customers to…
The Figaro Digital Digest: December 2019
Happy New Year! Besides (too many) cups of mulled wine, mince pies, gift-giving, and a mountain of food to feast…
Why Video Games Could Be The Next Social And Digital Marketing Network
What’s the most popular digital service with those aged between ten and 12 today? Facebook? Nowhere near. Netflix? Nope. YouTube?…
How To Beat The Slump: Behavioural Psychology In Ecommerce
This is a condensed version of the report, How To Beat The Slump: Behavioural Psychology In Ecommerce, by Stephen Hill, Senior Ecommerce…
Cutting Through The Noise: Tips And Tricks For Capturing And Keeping Users’ Attention
Are you one of the 80 per cent of people who check their smart phones before brushing their teeth? Before…
Seamless UX: A Lesson From Disney
UX and Optimisation Analyst (and Disney fan) Amy Fleming writes about how Disney Parks and Resorts have nailed the seamless…
Uber And Airbnb Have The Best Referral Schemes: Or Do They?
Say the word ‘referrals’ and most people will instinctively think of Uber and Airbnb. After all, those companies just about…
5 Things You Need To Know About Recruiting Generation Z
Millennials are no longer the next big thing. Over the coming years, Generation Z will be climbing onto the first…
The Car’s the Star
Marc Mielau, General Manager, Marketing at Rolls-Royce Motor Cars, talks to Figaro Digital about social media’s role in making the…
In-depth: Romain Bertrand, UK Marketing Director at eHarmony
Romain Bertrand is UK Marketing Director at online dating site eHarmony. Before that, he was Head of Marketing at JustGiving,…
Ad Value
Mark Tungate, author of the book ‘Adland, A Global History of Advertising,’ talks to Figaro Digital about the impact on…