Search Results for “GDPR”
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How To Revive Your Email Contact List After The GDPR Apocalypse
It all started with great intentions. The EU’s General Data Protection Regulation (GDPR) required marketers to update their data sharing…
Does GDPR Mark The End For Cookies?
Time is up, GDPR has finally been introduced. The new legislation has raised questions among marketers about cookies and how…
Are Your Email Subscribe Forms Ready For GDPR?
How Do Your Email Subscribe Forms Stand Up? We’ve been hearing many conflicting stories about how well EU marketers are…
How To Comply With The GDPR – A Compliance Checklist
What Is The GDPR And How Will Things Change After 25 May 2018? There has been a lot of noise…
Five Tactics to Recover Sales after New Strong Customer Authentication Rules in the UK
Pawandeep Kaur, Content Marketing Manager at Mapp, explains what the Strong Customer Authentication changes are, what they mean for brand…
Four Overlooked (but Valuable) Ecommerce Segments to Target
Once you master the basics of personalisation, you can use your data to identify customer segments who frequently get overlooked…
Three Email Urban Legends Busted
Kath Pay, CEO & Founder of Holistic Email Marketing, shares three email urban legends posing as best practices. In the…
The Enduring Appeal of Email for Marketers
Hayley Strang, Field Marketing Manager, UK & NE at Mapp Digital, explains why email is still an important means of…
What Apple’s New Mail Privacy Protection Means for Financial Services Marketers
Alex Manly, Associate Director of Strategy at Movable Ink, gives an overview of the changes Apple’s Mail Privacy Protection will…
How to Wake Up Your Customer Base and Increase Loyalty
Hayley Strang, Field Marketing Manager at Mapp, gives some top tops for increasing customer loyalty. Marketers know that analysing their…