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Search Results for “GDPR”
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How To Revive Your Email Contact List After The GDPR Apocalypse
It all started with great intentions. The EU’s General Data Protection Regulation (GDPR) required marketers to update their data sharing…
Does GDPR Mark The End For Cookies?
Time is up, GDPR has finally been introduced. The new legislation has raised questions among marketers about cookies and how…
Are Your Email Subscribe Forms Ready For GDPR?
How Do Your Email Subscribe Forms Stand Up? We’ve been hearing many conflicting stories about how well EU marketers are…
How To Comply With The GDPR – A Compliance Checklist
What Is The GDPR And How Will Things Change After 25 May 2018? There has been a lot of noise…
Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But Needs to Change
Ricardas Montvila, Senior Director, Global Strategy at Mapp, reflects on the history of email marketing, and why it is more…
Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For…
Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices
In the second of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…
Twelve Steps to Strengthening Your Ecommerce Strategy and Retaining Online Customers
Could your eCommerce strategy benefit from some post COVID-19 therapy? Becky Simms, CEO of Reflect Digital, gives you some insights…
A Guide to B2B Prospecting During COVID-19: Digital Channels and Tools
Connecting with B2B audiences through digital marketing channels can be difficult at the best of times, and during COVID-19 it…
Exploring the Paradox of Privacy and Personalisation: Can They Co-Exist?
Today’s consumers aren’t interested in generic, one-to-many marketing campaigns and broadly targeted offers. They expect a personalised, boutique experience from…
Want to Get Better at Personalisation? Try Zero-Party Data
Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…