Search Results for “FMCG”
Articles
Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For…
How FMCG Brands Can Drive Direct-to-Consumer Communications Going Forward
As we tentatively begin to emerge from the COVID-19 crisis, the FMCG vertical, like every other, is in a state…
How to Market FMCG Brands Digitally and Track Success
Marketing within the FMCG space comes with its own set of unique challenges. Although the FMCG marketplace isn’t as saturated…
Spotlight On: Derren Sequeira, Vertical Lead FMCG UK & Ireland at Facebook
Derren Sequeira, Vertical Lead FMCG UK & Ireland at Facebook, chairs The Figaro Digital Marketing Conference at the Emirates Stadium…
The Absolute Best Brand Experiences of 2020: Top Five Vertical Trends
Cheetah CMO Richard Jones and Senior Director of Client & Vertical Content Julian Bracey-Davis take a rip-roaring run through some…
Five Game Mechanics That Will Change Your Marketing Forever
Richard Robinson, General Manager of LeadFamly UK, explains what gamification is, and how it can be useful to us as…
Embrace Digital Transformation as the New Backbone of Business
Mehtab Shabir, Client Success Manager at GRM Digital, explains why digital transformation is so important in today’s climate. “It’s a…
A Year in Review: The Ever-changing 2020 Consumer, and Planning for 2021
As we close the year and enter a period of new restrictions and uncertainty, marketers must understand how best to…
Is the Future of SEO in Visual Search?
Hannah Thorpe, Head of SEO at Found, SEO Strategist Allegra Rosenbaum, and Rebecca Todd, Head of Search & SEO at…
Figaro Digital Articles Collection: The October Summit Edition
At Figaro Digital we are busily getting ready for our big event this week; the Figaro Digital Marketing Summit. We can’t…
Are On-pack Promotions Still Worth The Outlay?
On-pack promotions have been a long standing engagement tool used by many FMCG brands, from confectionery to alcohol. What are…