Search Results for “Data Measurement”
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Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…
What Does the Data Tell Marketers to Do During the Coronavirus Crisis?
Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…
Paid Search, Display & SEO Seminar Roundup: 14 November 2019
Our Paid Search, Display & SEO Seminar last Thursday gave delegates the chance to hear from industry experts, gain useful…
Four Key Challenges for Retail Marketers in 2022
There’s little debate that the recent pandemic and lockdown has left retail with unprecedented challenges to face in the aftermath.…
Optimise Brand or Drive Performance? Have Both
Jaywing explains how you can optimise your brand AND drive performance. The worlds of brand and performance marketing, once considered…
What Apple’s New Mail Privacy Protection Means for Financial Services Marketers
Alex Manly, Associate Director of Strategy at Movable Ink, gives an overview of the changes Apple’s Mail Privacy Protection will…
Eighty Per Cent of Retail Marketers Worry about Bias in AdTech Channel Reporting
Chris Liversidge, CEO of QueryClick, explores the findings from their latest study, The Value of Attribution in UK Retail. In…
Core Web Vitals Ranking Study: How Do You Rank?
Reflect Digital teamed up with SEO data experts Authoritas to explore how prepared four sectors – accountancy, eCommerce, insurance, and…
How to Make an Impact with Zero-waste Marketing
Marketing budgets are continuing to recover from the effects of the pandemic with experts1 predicting an overall 5.9 per cent…
Why Effective Attribution Matters to Retail Marketers
QueryClick explains why it’s important for retailers to adopt an effective attribution strategy. Like any other industry, retail marketers need…
The Importance of Understanding and Making Use of Customer Lifetime Value
Businesses have to spend money to acquire new customers as well as retain existing ones, but the former costs a…
Figaro Digital Digest: January 2021
We may only be a few weeks into the new year, but there has already been a flurry of innovation…
How to Improve Your Cold Email Content in 10 Steps
You’ve arrived at work on a Monday morning and the first thing you do is check your emails. The email…
Why Digital Marketers Must Adapt to Avoid the Impact of COVID-19
Vihan Sharma, Managing Director Europe of LiveRamp, discusses the current landscape for advertisers and publishers, and how coronavirus is changing the…
How to Market FMCG Brands Digitally and Track Success
Marketing within the FMCG space comes with its own set of unique challenges. Although the FMCG marketplace isn’t as saturated…
Still Focussing on Top Level KPIs at the Expense of Key Business Growth Objectives?
Many of the classic KPIs recommended by industry experts, and used by marketers and analysts are merely ineffective snapshots. Why?…